7 Tips to Improve Your Ad Copy

7 Tips to Improve Your Ad Copy

How to Improve Your Ad Copy Ad copy is defined as the most important text in any clickable advertisement. The ad copy text is usually found in between the title and display URL of an ad that is seen on a search engine results or web page. Google makes it relatively...
An Intro to Google’s DoubleClick

An Intro to Google’s DoubleClick

There are various advertising platforms available from search to display, and programmatic to mobile. One challenge often faced is the ability to pull information, update budgets, and run advertising across multiple platforms from a single interface. DoubleClick...