OUR PROCESS
Strategic Assessment
Focus is critical to operating efficiency. Arcalea begins by understanding the brand positioning: the foundation for strategic market assessment. Next, each facet is measured.
Quantitative Analysis
Arcalea’s proprietary “fingerprinting” methodology provides the quantitative foundation for an accurate, statistical analysis of any brand against the competitive set.
Tactical Implementation
Implementation includes recommendations and timing against available initiatives. Arcalea manages and measures ongoing to provide continuous feedback to the system.
CASE STUDIES
$5.7 Million in Value Created
In 2016, Novel Coworking was a David among Goliaths in the coworking space. Looking to expand presence to new U.S. markets.
521% Increase in Conversions
ConceiveAbilities’ growth had increased. But clutter and noise also grew. The brand needed to rebuild using data and the right resources.
Company Description
Arcalea combines contemporary practice areas of quantitative analytics, information security methodologies, and market assessment, creating an entirely new field of study. Our goal is to solve leadership challenges creating the right attribution-based systems. Then experiment, learn, improve, and repeat.
Brand Experience
Our Blog
Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various online platforms, such as search engines, social media, websites, and other channels. Digital advertising’s growth has been as exponential as its...
read moreThe Marketing CRM
The marketing-focused CRM captures every interaction, preference, history of the customer analyzes volumes of historical data to help define customer journeys, customer and lead segmentation, assists in designing successful campaigns, marketing elements, and workflows, predicts sales conversions, ROMI, and all-in-all, transforms the business by transforming the marketing and sales engine.
read moreBusiness Intelligence: Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of the customer journey is indispensable to ascending from descriptive analytics, where teams are able to manually identify traditional metrics of the...
read moreData Science Maturity Models (DSMMs): A Broad Consensus Composite
The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers reaching 6 or 7 levels by breaking out levels more discretely or including a level prior to data awareness. The “Consensus Composite” model presented here is congruent with the majority of these.A broad consensus composite of Data Science Maturity Models (DSMM)
read moreArcalea is Inc. 500 #1 Marketing in Chicago, #149 Overall
Inc. Magazine recently revealed that Arcalea is No. 149 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing companies. Arcalea was also named Chicago's No.1 fastest-growing in the Advertising and Marketing industry and No.9...
read moreHubSpot vs. Salesforce
A customer relationship management (CRM) platform can influence every aspect of a business— from operational efficiency and transparency to customer insights and analytics that yield deeper customer insights. Companies of all sizes invest significant time and effort...
read moreAn Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)
Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding new ways to use the tool, improving their marketing and marketing analysis efforts. For example, users of Google Analytics can make custom segments, such as custom...
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