Success is Now a Science

Marketing Management and Consulting.
When Leadership requires certainty.
Inc. 500 fastest-growing, two years straight.

OUR PROCESS
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Strategic Assessment

Focus is critical to operating efficiency. Arcalea begins by understanding the brand positioning: the foundation for strategic market assessment. Next, each facet is measured.  

Step 1

Quantitative Analysis

Arcalea’s proprietary “fingerprinting” methodology provides the quantitative foundation for an accurate, statistical analysis of any brand against the competitive set.  

Step 2

Tactical Implementation

Implementation includes recommendations and timing against available initiatives. Arcalea manages and measures ongoing to provide continuous feedback to the system.

Step 3

CASE STUDIES

Real Estate/Office Space

Predictive analytics and custom attribution modeling creates over $15M in lifetime value.

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Healthcare

Industry analytics increases addressable market ten-fold to propel family planning provider to market leadership.

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Company Description

Arcalea combines contemporary practice areas of quantitative analytics, information security methodologies, and market assessment, creating an entirely new field of study. Our goal is to solve leadership challenges creating the right attribution-based systems. Then experiment, learn, improve, and repeat. 

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Brand Experience

Discover
Conceive Abilities
Forbes Agency Council
Novel Coworking
North Western University
Beam
Sync
Inc.
Feeders Supply
GoDaddy
Dell
Carnegie

Our Blog

The Marketing CRM

Aug 26, 2020

The marketing-focused CRM captures every interaction, preference, history of the customer analyzes volumes of historical ... read more

HubSpot vs. Salesforce

Sep 16, 2020

A customer relationship management (CRM) platform can influence every aspect of a business— from operational...

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MORE INSIGHTS