Author Archives: Team Arcalea

Arcalea - Seasonal vs. Evergreen Content

Evergreen vs. Seasonal Content

Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content. Some marketers and writers will tell…
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Arcalea - The Ideal Length of a Blog Post

The Ideal Length of a Blog Post

Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from…
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Arcalea - Why Businesses Still Need Blogs in 2019

Why Businesses Still Need Blogs In 2019

By now, you’ve likely heard countless explanations of why blogging will become useless in 2019. “Video is the future!” they say, or “No…
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Arcalea - Year In Review Google

2018: Year In Review – Google

This is the fourth and final installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a…
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