SEO can be rather daunting for a beginner, but there are some processes that can be difficult, even for seasoned practitioners. Redirection is one of them. So what exactly is it? It is forwarding one URL, as requested by users or search engines, to a different URL. Sounds simple enough, but it’s more complicated than […]

Facebook is no longer just a social media platform, but an e-commerce platform too. With the addition of a Shop section and more live streaming partnerships, Facebook is clearly positioning itself to be a channel for increasing your ROI. So how can you turn Facebook from a social network to an advertising platform? How can […]

One of the most important tasks in running a business is to continually evaluate and improve your processes. This is even more important where the internet is concerned, due to the speed at which technologies and public preferences change. The tech world is littered with companies who didn’t react to change, and are now a […]

With the pace of technology, digital marketing is constantly evolving. Keeping up with these changes while maintaining a high level of service can become a challenge for brands. In 2017, the battle for visibility is only growing more competitive. If digital marketers and SEO specialists want to stay at the top, they’ll need to adapt […]

Artificial Intelligence, although still relatively new has changed a lot of industries in a short period of time. Where previously AI has had a huge impact on industries such as finance and healthcare, the benefits of AI are starting to spread into e-commerce. Obviously, as technology evolves the capabilities of AI will continue to expand, […]

Whenever the internet became an everyday phenomenon, and Google established its presence as the market leader of search, there was a seismic shift in how people made buying decisions, and then completed that purchase. You only need to look at the empty town centers so see the crippling effect of online shopping to the retail […]

If you have spent any time in the SEO world, then you will most likely have experienced the frustrations that Google’s algorithm changes can cause. The best SEO companies in the world are constantly monitoring, testing and evaluating these changes to try and keep ahead of the game. Google changes its algorithm 5 to 600 […]

Social media marketing has evolved over the last few years.  Industry experts originally predicted that social media would burn itself out as quickly as it exploded onto the scene. The key factor behind its growing success is that social media is a flexible invention, able to change and react to changing technology and user requirements. […]

The Paid Search Dilemma Paid advertising can generate a high ROI when done properly. Get it wrong, however, and it can quickly become an expensive waste of time. Paid search is yet another valuable skill that any small business owner needs to master if they want to grow their online business. There are three fundamental […]

Influencer marketing is a relatively new term for one of the oldest marketing tactics in the world. In simple terms, you are leveraging the influence of someone else that has already gained a positive reputation within your niche to recommend your products. Have you ever seen a celebrity advertising a particular brand of shampoo? Or […]

The study of optimizing for search has become vital in today’s markets. How can you design your web properties to show up more prominently than your competitors? So much has gone into experimenting, testing, measuring, and learning how search engines display results. In the process, marketers developed a unique set of vocabulary that can sound […]

Search Engine Optimization is a broad subject. Google has confirmed that there are over 200 separate ranking factors which determine how a site ranks in the organic results. Obviously, you could focus on perfecting every one of these factors for your clients, but unless you have unlimited time or an army of SEO specialists, this […]

From the start of the internet, one of its great strengths was the fact that people suddenly had free access to unlimited amounts of information. Except for the cost of your ISP, there was no further expense incurred for accessing various sites. Everything was cheaper and easier to find by a few simple clicks. For […]

The Power of Google Creating a website can be a long hard slog or a labor of love, but either way, if the results of your work don’t appear high up in Google, the majority of that work is all for nothing. As of 2017, Google accounts for 80 percent of all search engine inquiries. […]

The internet has become the number one portal for information-gathering and research on the planet. Unless people are aimlessly surfing; they are searching the internet for very specific topics. How-to posts are an effective way to package that information. When it comes to generating web traffic and growing your online reputation, well-written and informative how-to […]

Online business has never been more challenging or competitive. In this fast-paced industry, utilizing technology to help gain that competitive advantage has never been more important. In this article, we will direct you towards the best E-commerce technologies on the market today. It is not enough to know about these technologies; your team needs to […]

What Happens When SEO Goes Wrong Employing a professional SEO company can be expensive. Choosing the cheaper option might sound like a bargain at first, but can prove to be a false economy. Worst case scenario, it can cause serious damage to your business. This article is not to scare you, but rather to try […]

In recent years, an entire industry has developed encouraging businesses of the importance of SEO. Many SEO companies have tried to create an air of mystery, with the aim of convincing companies of the need for their services. There are a lot of technical challenges involved in SEO. For many businesses, employing the services of […]

Google’s entire business strategy has always been built on generating revenue from its advertising platform. As any good marketer will tell you, the key to running a successful advertising campaign is built on consistent and persistent testing. In recent years, Google has continuously updated and refined the way their product listing ads are displayed. Today, […]

Social media use continues to grow annually. According to this report in the United Kingdom, it is now the most popular form of online activity. Although it’s been mentioned before, it cannot be overstated how essential it is for business owners to have a robust social media presence and strategy. This may seem like an […]

In some cases, creating organic content simply isn’t enough. You could write blog posts on coffee beans all day, but if a cafe has been gaining popularity over a few years, chances are they’ll grab the top search result position. This is where Pay-per-click, or PPC advertising, comes in. What is PPC? PPC advertising is […]

If You Want to Build a House, Hire a Contractor SEO plays a critical part in your enterprise’s growth. With the constantly expanding amount of data available online, SEO helps users to not only locate, but to navigate your online presence. Search engine optimization is like a lighthouse on the edge of a constantly expanding […]

Expanded Text Ads While the advertising platform offered by Google has added new features in ad formats, reporting and automation, Expanded Text Ads will be the first change of its significance in many years. Coming over the next several months for AdWords advertisers, this change to the numbers of characters for each line of text […]

  Mobile has become one of the fastest growing platforms in digital marketing. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). This can be attributed to the fact that people are always on the go and with the development of the android, information is more available […]

Charlotte is a bustling, thoroughly modern city, and is one of the capitals of the “new economy” along the eastern US seaboard. There’s a lot of opportunity in Charlotte for a locally based business to experiment with new and innovative ways to promote their brand, increase traffic, and generate a boost in their bottom line. […]

“Search engine optimization,” or SEO, is the process by which a website or other online presence is made more noticeable, thereby appearing more highly ranked in the results of individuals’ search engine queries. When an internet user uses Google to search the Web for “digital marketing,” for example, websites which have been optimized with keywords […]

When it comes to Local SEO, relevance is key. But how exactly can you show to Google that you’re website is located in, say, Chicago? We’ve listed 3 things you can do today to start ranking higher specifically in local search. 1. Citations A citation is a reference to your company from another website, this is different from […]

SEO can be rather daunting for a beginner, but there are some processes that can be difficult, even for seasoned practitioners. Redirection is one of them. So what exactly is it? It is forwarding one URL, as requested by users or search engines, to a different URL. Sounds simple enough, but it’s more complicated than […]

Facebook is no longer just a social media platform, but an e-commerce platform too. With the addition of a Shop section and more live streaming partnerships, Facebook is clearly positioning itself to be a channel for increasing your ROI. So how can you turn Facebook from a social network to an advertising platform? How can […]

One of the most important tasks in running a business is to continually evaluate and improve your processes. This is even more important where the internet is concerned, due to the speed at which technologies and public preferences change. The tech world is littered with companies who didn’t react to change, and are now a […]

With the pace of technology, digital marketing is constantly evolving. Keeping up with these changes while maintaining a high level of service can become a challenge for brands. In 2017, the battle for visibility is only growing more competitive. If digital marketers and SEO specialists want to stay at the top, they’ll need to adapt […]

Artificial Intelligence, although still relatively new has changed a lot of industries in a short period of time. Where previously AI has had a huge impact on industries such as finance and healthcare, the benefits of AI are starting to spread into e-commerce. Obviously, as technology evolves the capabilities of AI will continue to expand, […]

Whenever the internet became an everyday phenomenon, and Google established its presence as the market leader of search, there was a seismic shift in how people made buying decisions, and then completed that purchase. You only need to look at the empty town centers so see the crippling effect of online shopping to the retail […]

If you have spent any time in the SEO world, then you will most likely have experienced the frustrations that Google’s algorithm changes can cause. The best SEO companies in the world are constantly monitoring, testing and evaluating these changes to try and keep ahead of the game. Google changes its algorithm 5 to 600 […]

Social media marketing has evolved over the last few years.  Industry experts originally predicted that social media would burn itself out as quickly as it exploded onto the scene. The key factor behind its growing success is that social media is a flexible invention, able to change and react to changing technology and user requirements. […]

The Paid Search Dilemma Paid advertising can generate a high ROI when done properly. Get it wrong, however, and it can quickly become an expensive waste of time. Paid search is yet another valuable skill that any small business owner needs to master if they want to grow their online business. There are three fundamental […]

Influencer marketing is a relatively new term for one of the oldest marketing tactics in the world. In simple terms, you are leveraging the influence of someone else that has already gained a positive reputation within your niche to recommend your products. Have you ever seen a celebrity advertising a particular brand of shampoo? Or […]

The study of optimizing for search has become vital in today’s markets. How can you design your web properties to show up more prominently than your competitors? So much has gone into experimenting, testing, measuring, and learning how search engines display results. In the process, marketers developed a unique set of vocabulary that can sound […]

Search Engine Optimization is a broad subject. Google has confirmed that there are over 200 separate ranking factors which determine how a site ranks in the organic results. Obviously, you could focus on perfecting every one of these factors for your clients, but unless you have unlimited time or an army of SEO specialists, this […]

From the start of the internet, one of its great strengths was the fact that people suddenly had free access to unlimited amounts of information. Except for the cost of your ISP, there was no further expense incurred for accessing various sites. Everything was cheaper and easier to find by a few simple clicks. For […]

The Power of Google Creating a website can be a long hard slog or a labor of love, but either way, if the results of your work don’t appear high up in Google, the majority of that work is all for nothing. As of 2017, Google accounts for 80 percent of all search engine inquiries. […]

The internet has become the number one portal for information-gathering and research on the planet. Unless people are aimlessly surfing; they are searching the internet for very specific topics. How-to posts are an effective way to package that information. When it comes to generating web traffic and growing your online reputation, well-written and informative how-to […]

Online business has never been more challenging or competitive. In this fast-paced industry, utilizing technology to help gain that competitive advantage has never been more important. In this article, we will direct you towards the best E-commerce technologies on the market today. It is not enough to know about these technologies; your team needs to […]

What Happens When SEO Goes Wrong Employing a professional SEO company can be expensive. Choosing the cheaper option might sound like a bargain at first, but can prove to be a false economy. Worst case scenario, it can cause serious damage to your business. This article is not to scare you, but rather to try […]

In recent years, an entire industry has developed encouraging businesses of the importance of SEO. Many SEO companies have tried to create an air of mystery, with the aim of convincing companies of the need for their services. There are a lot of technical challenges involved in SEO. For many businesses, employing the services of […]

Google’s entire business strategy has always been built on generating revenue from its advertising platform. As any good marketer will tell you, the key to running a successful advertising campaign is built on consistent and persistent testing. In recent years, Google has continuously updated and refined the way their product listing ads are displayed. Today, […]

Social media use continues to grow annually. According to this report in the United Kingdom, it is now the most popular form of online activity. Although it’s been mentioned before, it cannot be overstated how essential it is for business owners to have a robust social media presence and strategy. This may seem like an […]

In some cases, creating organic content simply isn’t enough. You could write blog posts on coffee beans all day, but if a cafe has been gaining popularity over a few years, chances are they’ll grab the top search result position. This is where Pay-per-click, or PPC advertising, comes in. What is PPC? PPC advertising is […]

If You Want to Build a House, Hire a Contractor SEO plays a critical part in your enterprise’s growth. With the constantly expanding amount of data available online, SEO helps users to not only locate, but to navigate your online presence. Search engine optimization is like a lighthouse on the edge of a constantly expanding […]

Expanded Text Ads While the advertising platform offered by Google has added new features in ad formats, reporting and automation, Expanded Text Ads will be the first change of its significance in many years. Coming over the next several months for AdWords advertisers, this change to the numbers of characters for each line of text […]

  Mobile has become one of the fastest growing platforms in digital marketing. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). This can be attributed to the fact that people are always on the go and with the development of the android, information is more available […]

Charlotte is a bustling, thoroughly modern city, and is one of the capitals of the “new economy” along the eastern US seaboard. There’s a lot of opportunity in Charlotte for a locally based business to experiment with new and innovative ways to promote their brand, increase traffic, and generate a boost in their bottom line. […]

“Search engine optimization,” or SEO, is the process by which a website or other online presence is made more noticeable, thereby appearing more highly ranked in the results of individuals’ search engine queries. When an internet user uses Google to search the Web for “digital marketing,” for example, websites which have been optimized with keywords […]

When it comes to Local SEO, relevance is key. But how exactly can you show to Google that you’re website is located in, say, Chicago? We’ve listed 3 things you can do today to start ranking higher specifically in local search. 1. Citations A citation is a reference to your company from another website, this is different from […]

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