Author Archives: Team Arcalea

Arcalea - How Does Google RankBrain Work?

How Does Google RankBrain Work?

Traditionally, search engines use an algorithm to serve up search engine results. But as technology evolved, Google began to incorporate machine learning into…
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How Businesses Learn About Customers Through SEO

How Businesses Learn About Their Customers Through SEO

A single search can speak volumes about a person. Metrics collected on search engines and websites, such as time spent and clicks on…
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Arcalea - The 2018 SEO Checklist

The 2018 SEO Checklist

Staying On Top Of SEO Search Engine Optimization is a constantly evolving landscape. To save you the trouble of following each update and…
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Arcalea - Why Every Business Should Focus On Local SEO

Why Every Business Should Focus On Local SEO

Local SEO: Like SEO, But More Local Most businesses are familiar with SEO (Search Engine Optimization), an online strategy intended to increase a…
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