SEO, or Search Engine Optimization, is a process that enables the growth of visibility in non-paid results of search engines. Composed of both technical and creative elements, SEO companies aim to drive traffic on websites, to improve rankings, and to build greater awareness in search engines. Aside from making your website more search-engine friendly, SEO […]

For beginners, SEO can be rather overwhelming and complicated to understand and implement. Current technologies are always evolving and constantly changing, which is why businesses need to brush up their skills to maximize the opportunities presented by this online marketing strategy. SEO, or Search Engine Optimization, is a process that enables a website to be […]

YouTube is the second largest search engine after Google, receiving traffic from almost one billion users a day. In fact, the website generates more traffic than Bing, Yahoo!, and Ask.com combined. This equates to over one-third of all people on the Internet. As a result, it is pivotal that companies utilize YouTube as a valuable […]

Social media is an important component in creating an effective digital marketing strategy. It provides numerous opportunities for brands to grow and for businesses to thrive. It is no surprise that more than 90% of brands have presence on one or more social media networks. In this article, discover how to effectively use social media […]

The Facebook Era With over 2 billion monthly users, Facebook has revolutionized social media and how people interact. Over the years, Facebook has already diversified its business to become an excellent brand marketing platform. In many ways, it can actively engage audiences, target customers, increase sales, and boost ads. Here’s how Facebook can become a […]

Ad copy is defined as the most important text in any clickable advertisement. The ad copy text is usually found in between the title and display URL of an ad that is seen on a search engine results or web page. Google makes it relatively easy to start a PPC campaign— all you need is […]

Local-level marketing has always been a challenge, particularly for large companies or national brands with multiple business locations. Most of the time, a centralized brand message is implemented in conjunction with geo-specific messaging to address local consumers. Companies nowadays recognize that they need to focus locally to better address the needs of consumers. Local search engines […]

Link building is a complex, yet important process. Links are used by Google to rank a website’s usefulness via their search engine results pages or SERPs. Further, Links can either increase or decrease web traffic, which is why you need to get a solid link building strategy for your website to grow. In the midst […]

The Google I/O keynote has gotten users and developers buzzing with excitement. After all, Google’s CEO, Sundar Pichai, has presented a comprehensive roadmap on Google’s future, with its improved processes and innovative technology. Similar to Apple’s Worldwide Developer’s Conference (WWDC), Google I/O is geared specifically towards developers. Undoubtedly one of Silicon Valley’s major powerhouses, Google […]

Social media and its relevance in today’s society is vastly recognized. So it is not surprising that various brands have started to tap into its marketing potential. The Impact of Social Media Statistics show how social media networks are integrated into people’s lives all over the world, 24/7. The Verge mentioned that Facebook has more […]

Understanding your competitive landscape is one of the best ways to gauge how well you’re doing within your niche or industry. Below are some criteria to follow in order to better enhance your company’s own SEO. Site Structure A lot of your SEO strategy’s success relies on having a solid information architecture on your website. […]

SEO can be rather daunting for a beginner, but there are some processes that can be difficult, even for seasoned practitioners. Redirection is one of them. So what exactly is it? It is forwarding one URL, as requested by users or search engines, to a different URL. Sounds simple enough, but it’s more complicated than […]

Facebook is no longer just a social media platform, but an e-commerce platform too. With the addition of a Shop section and more live streaming partnerships, Facebook is clearly positioning itself to be a channel for increasing your ROI. So how can you turn Facebook from a social network to an advertising platform? How can […]

One of the most important tasks in running a business is to continually evaluate and improve your processes. This is even more important where the internet is concerned, due to the speed at which technologies and public preferences change. The tech world is littered with companies who didn’t react to change, and are now a […]

With the pace of technology, digital marketing is constantly evolving. Keeping up with these changes while maintaining a high level of service can become a challenge for brands. In 2017, the battle for visibility is only growing more competitive. If digital marketers and SEO specialists want to stay at the top, they’ll need to adapt […]

Artificial Intelligence, although still relatively new has changed a lot of industries in a short period of time. Where previously AI has had a huge impact on industries such as finance and healthcare, the benefits of AI are starting to spread into e-commerce. Obviously, as technology evolves the capabilities of AI will continue to expand, […]

Whenever the internet became an everyday phenomenon, and Google established its presence as the market leader of search, there was a seismic shift in how people made buying decisions, and then completed that purchase. You only need to look at the empty town centers so see the crippling effect of online shopping to the retail […]

If you have spent any time in the SEO world, then you will most likely have experienced the frustrations that Google’s algorithm changes can cause. The best SEO companies in the world are constantly monitoring, testing and evaluating these changes to try and keep ahead of the game. Google changes its algorithm 5 to 600 […]

Social media marketing has evolved over the last few years.  Industry experts originally predicted that social media would burn itself out as quickly as it exploded onto the scene. The key factor behind its growing success is that social media is a flexible invention, able to change and react to changing technology and user requirements. […]

The Paid Search Dilemma Paid advertising can generate a high ROI when done properly. Get it wrong, however, and it can quickly become an expensive waste of time. Paid search is yet another valuable skill that any small business owner needs to master if they want to grow their online business. There are three fundamental […]

Influencer marketing is a relatively new term for one of the oldest marketing tactics in the world. In simple terms, you are leveraging the influence of someone else that has already gained a positive reputation within your niche to recommend your products. Have you ever seen a celebrity advertising a particular brand of shampoo? Or […]

The study of optimizing for search has become vital in today’s markets. How can you design your web properties to show up more prominently than your competitors? So much has gone into experimenting, testing, measuring, and learning how search engines display results. In the process, marketers developed a unique set of vocabulary that can sound […]

Search Engine Optimization is a broad subject. Google has confirmed that there are over 200 separate ranking factors which determine how a site ranks in the organic results. Obviously, you could focus on perfecting every one of these factors for your clients, but unless you have unlimited time or an army of SEO specialists, this […]

From the start of the internet, one of its great strengths was the fact that people suddenly had free access to unlimited amounts of information. Except for the cost of your ISP, there was no further expense incurred for accessing various sites. Everything was cheaper and easier to find by a few simple clicks. For […]

The Power of Google Creating a website can be a long hard slog or a labor of love, but either way, if the results of your work don’t appear high up in Google, the majority of that work is all for nothing. As of 2017, Google accounts for 80 percent of all search engine inquiries. […]

The internet has become the number one portal for information-gathering and research on the planet. Unless people are aimlessly surfing; they are searching the internet for very specific topics. How-to posts are an effective way to package that information. When it comes to generating web traffic and growing your online reputation, well-written and informative how-to […]

Online business has never been more challenging or competitive. In this fast-paced industry, utilizing technology to help gain that competitive advantage has never been more important. In this article, we will direct you towards the best E-commerce technologies on the market today. It is not enough to know about these technologies; your team needs to […]

What Happens When SEO Goes Wrong Employing a professional SEO company can be expensive. Choosing the cheaper option might sound like a bargain at first, but can prove to be a false economy. Worst case scenario, it can cause serious damage to your business. This article is not to scare you, but rather to try […]

In recent years, an entire industry has developed encouraging businesses of the importance of SEO. Many SEO companies have tried to create an air of mystery, with the aim of convincing companies of the need for their services. There are a lot of technical challenges involved in SEO. For many businesses, employing the services of […]

Google’s entire business strategy has always been built on generating revenue from its advertising platform. As any good marketer will tell you, the key to running a successful advertising campaign is built on consistent and persistent testing. In recent years, Google has continuously updated and refined the way their product listing ads are displayed. Today, […]

SEO, or Search Engine Optimization, is a process that enables the growth of visibility in non-paid results of search engines. Composed of both technical and creative elements, SEO companies aim to drive traffic on websites, to improve rankings, and to build greater awareness in search engines. Aside from making your website more search-engine friendly, SEO […]

For beginners, SEO can be rather overwhelming and complicated to understand and implement. Current technologies are always evolving and constantly changing, which is why businesses need to brush up their skills to maximize the opportunities presented by this online marketing strategy. SEO, or Search Engine Optimization, is a process that enables a website to be […]

YouTube is the second largest search engine after Google, receiving traffic from almost one billion users a day. In fact, the website generates more traffic than Bing, Yahoo!, and Ask.com combined. This equates to over one-third of all people on the Internet. As a result, it is pivotal that companies utilize YouTube as a valuable […]

Social media is an important component in creating an effective digital marketing strategy. It provides numerous opportunities for brands to grow and for businesses to thrive. It is no surprise that more than 90% of brands have presence on one or more social media networks. In this article, discover how to effectively use social media […]

The Facebook Era With over 2 billion monthly users, Facebook has revolutionized social media and how people interact. Over the years, Facebook has already diversified its business to become an excellent brand marketing platform. In many ways, it can actively engage audiences, target customers, increase sales, and boost ads. Here’s how Facebook can become a […]

Ad copy is defined as the most important text in any clickable advertisement. The ad copy text is usually found in between the title and display URL of an ad that is seen on a search engine results or web page. Google makes it relatively easy to start a PPC campaign— all you need is […]

Local-level marketing has always been a challenge, particularly for large companies or national brands with multiple business locations. Most of the time, a centralized brand message is implemented in conjunction with geo-specific messaging to address local consumers. Companies nowadays recognize that they need to focus locally to better address the needs of consumers. Local search engines […]

Link building is a complex, yet important process. Links are used by Google to rank a website’s usefulness via their search engine results pages or SERPs. Further, Links can either increase or decrease web traffic, which is why you need to get a solid link building strategy for your website to grow. In the midst […]

The Google I/O keynote has gotten users and developers buzzing with excitement. After all, Google’s CEO, Sundar Pichai, has presented a comprehensive roadmap on Google’s future, with its improved processes and innovative technology. Similar to Apple’s Worldwide Developer’s Conference (WWDC), Google I/O is geared specifically towards developers. Undoubtedly one of Silicon Valley’s major powerhouses, Google […]

Social media and its relevance in today’s society is vastly recognized. So it is not surprising that various brands have started to tap into its marketing potential. The Impact of Social Media Statistics show how social media networks are integrated into people’s lives all over the world, 24/7. The Verge mentioned that Facebook has more […]

Understanding your competitive landscape is one of the best ways to gauge how well you’re doing within your niche or industry. Below are some criteria to follow in order to better enhance your company’s own SEO. Site Structure A lot of your SEO strategy’s success relies on having a solid information architecture on your website. […]

SEO can be rather daunting for a beginner, but there are some processes that can be difficult, even for seasoned practitioners. Redirection is one of them. So what exactly is it? It is forwarding one URL, as requested by users or search engines, to a different URL. Sounds simple enough, but it’s more complicated than […]

Facebook is no longer just a social media platform, but an e-commerce platform too. With the addition of a Shop section and more live streaming partnerships, Facebook is clearly positioning itself to be a channel for increasing your ROI. So how can you turn Facebook from a social network to an advertising platform? How can […]

One of the most important tasks in running a business is to continually evaluate and improve your processes. This is even more important where the internet is concerned, due to the speed at which technologies and public preferences change. The tech world is littered with companies who didn’t react to change, and are now a […]

With the pace of technology, digital marketing is constantly evolving. Keeping up with these changes while maintaining a high level of service can become a challenge for brands. In 2017, the battle for visibility is only growing more competitive. If digital marketers and SEO specialists want to stay at the top, they’ll need to adapt […]

Artificial Intelligence, although still relatively new has changed a lot of industries in a short period of time. Where previously AI has had a huge impact on industries such as finance and healthcare, the benefits of AI are starting to spread into e-commerce. Obviously, as technology evolves the capabilities of AI will continue to expand, […]

Whenever the internet became an everyday phenomenon, and Google established its presence as the market leader of search, there was a seismic shift in how people made buying decisions, and then completed that purchase. You only need to look at the empty town centers so see the crippling effect of online shopping to the retail […]

If you have spent any time in the SEO world, then you will most likely have experienced the frustrations that Google’s algorithm changes can cause. The best SEO companies in the world are constantly monitoring, testing and evaluating these changes to try and keep ahead of the game. Google changes its algorithm 5 to 600 […]

Social media marketing has evolved over the last few years.  Industry experts originally predicted that social media would burn itself out as quickly as it exploded onto the scene. The key factor behind its growing success is that social media is a flexible invention, able to change and react to changing technology and user requirements. […]

The Paid Search Dilemma Paid advertising can generate a high ROI when done properly. Get it wrong, however, and it can quickly become an expensive waste of time. Paid search is yet another valuable skill that any small business owner needs to master if they want to grow their online business. There are three fundamental […]

Influencer marketing is a relatively new term for one of the oldest marketing tactics in the world. In simple terms, you are leveraging the influence of someone else that has already gained a positive reputation within your niche to recommend your products. Have you ever seen a celebrity advertising a particular brand of shampoo? Or […]

The study of optimizing for search has become vital in today’s markets. How can you design your web properties to show up more prominently than your competitors? So much has gone into experimenting, testing, measuring, and learning how search engines display results. In the process, marketers developed a unique set of vocabulary that can sound […]

Search Engine Optimization is a broad subject. Google has confirmed that there are over 200 separate ranking factors which determine how a site ranks in the organic results. Obviously, you could focus on perfecting every one of these factors for your clients, but unless you have unlimited time or an army of SEO specialists, this […]

From the start of the internet, one of its great strengths was the fact that people suddenly had free access to unlimited amounts of information. Except for the cost of your ISP, there was no further expense incurred for accessing various sites. Everything was cheaper and easier to find by a few simple clicks. For […]

The Power of Google Creating a website can be a long hard slog or a labor of love, but either way, if the results of your work don’t appear high up in Google, the majority of that work is all for nothing. As of 2017, Google accounts for 80 percent of all search engine inquiries. […]

The internet has become the number one portal for information-gathering and research on the planet. Unless people are aimlessly surfing; they are searching the internet for very specific topics. How-to posts are an effective way to package that information. When it comes to generating web traffic and growing your online reputation, well-written and informative how-to […]

Online business has never been more challenging or competitive. In this fast-paced industry, utilizing technology to help gain that competitive advantage has never been more important. In this article, we will direct you towards the best E-commerce technologies on the market today. It is not enough to know about these technologies; your team needs to […]

What Happens When SEO Goes Wrong Employing a professional SEO company can be expensive. Choosing the cheaper option might sound like a bargain at first, but can prove to be a false economy. Worst case scenario, it can cause serious damage to your business. This article is not to scare you, but rather to try […]

In recent years, an entire industry has developed encouraging businesses of the importance of SEO. Many SEO companies have tried to create an air of mystery, with the aim of convincing companies of the need for their services. There are a lot of technical challenges involved in SEO. For many businesses, employing the services of […]

Google’s entire business strategy has always been built on generating revenue from its advertising platform. As any good marketer will tell you, the key to running a successful advertising campaign is built on consistent and persistent testing. In recent years, Google has continuously updated and refined the way their product listing ads are displayed. Today, […]

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