Author Archives: Team Arcalea

Arcalea - SEO vs. SEM

SEO vs. SEM: What’s the Difference?

What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about…
Continue reading
Arcalea - Google Medic Update

Google Medic Update: What You Need To Know

Google made a significant update to its core algorithm recently, and SEOs and marketers are scrambling to analyze their data and understand what’s…
Continue reading
Arcalea - How To Spy On Your Competitors Social Media Ads

How to Spy on Your Competitors’ Facebook and Twitter Ads

Greater transparency in online advertising In the wake of the 2016 U.S. Presidential Election, Facebook, Twitter, and Google and other digital advertising brokers…
Continue reading
Arcalea - 4 PPC Strategies You Should KnowA bout

4 PPC Strategies You Should Know About

4 Pay-per-click (PPC) campaigns have become a proven strategy to boost traffic and awareness for virtually any business. With even a modest investment,…
Continue reading
Request a competitive assessment today.