Author Archives: Team Arcalea

Arcalea - Squarespace vs. WordPress vs. Wix

Squarespace vs. WordPress vs. Wix: Which One is Best for SEO?

Many of our clients and leads ask us: “which content management system should I use?” Some may even ask us “what is a…
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Arcalea - Safari 12 and iOS 12 impact on search marketing

How Safari 12 and iOS 12 Affect Search Marketing

As internet use has increased, so has user tracking. Not all user tracking is bad- sometimes the data can be used to serve…
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Different Types of SEO

Understanding the Different Types of SEO

One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in the company says “we need…
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Arcalea - SEO vs. SEM

SEO vs. SEM: What’s the Difference?

What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about…
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