Social Media Advertising: The Newest Ad Platform Facebook isn’t just a social network anymore, but one of the most lucrative ad platforms on the internet. In fact, Facebook is expected to pull in $16.33 billion dollars in Digital Display Ad revenue this year. If you have any sort of interest in growing your audience […]

Every website has a domain name that helps to form its identity. Over time, this domain name can become extremely valuable, not only emotionally, but also digitally. The digital equity behind a domain name impacts the website’s success in nearly every area, including search engine optimization (SEO) and social media marketing (SMM). Despite its importance, […]

The American Disabilities Act of 1990 Originally passed in 1990, the American Disabilities Act (ADA) was the America’s first comprehensive civil rights law that protected those with disabilities, prohibiting “discrimination in employment, public services, public accommodations, and telecommunications.” Since then, websites all over the Internet have been taking steps to comply with the act. The Act […]

Blog posts and other written content aren’t the only way to get your pages ranked- optimizing your images can also drive traffic to your website and improve your ranking. If your brand thrives on quality photography and imagery, you should make sure you are doing everything you can to get your images found. Choose your […]

Marketing any product or business on the internet is a skill in its own right and one that you have to master to grow your business potential to the maximum level. It is essential that you are aware of the benefits and disadvantages of each type of media, to extract every penny from your marketing […]

Google updates its algorithm close to 600 times a year. Most are minor updates, under-the-hood tweaks that are barely noticeable. But some updates, like Google Penguin and Google Panda, are major algorithm updates that can affect millions of websites, either sending additional SEO juice, or a hit in rankings. This was the case for at […]

It’s been a rough few years for Twitter. The microblogging social media network has seen stagnant user growth, fierce competition from Snapchat and Facebook, and managerial musical chairs. When co-founder Jack Dorsey returned in early 2016, stockholders thought that things would go back to normal. The excitement was short lived. Now in 2017, Twitter’s stock […]

It is hard to believe that it was less than ten years ago that the iPhone was launched, and with it, the online landscape changed virtually overnight. People were no longer tied to their desktops for internet access, and as technology evolved, more users were switching to mobile. The world of technology is forever changing. […]

2016 has been a crazy year. We’ve seen the Rio Olympics, President-elect Donald Trump, the Cubs win the World Series, and Virtual Reality phones. As the year draws to an end, we look and observe the Digital Marketing trends that made an impact throughout the year and will continue to in 2017. This year alone, […]

Google’s Gary Illyes announced back in October that Google’s search engine would begin moving towards Mobile-First Indexing. Now, Google has begun rolling out its experiment, creating a unique index for mobile-sites and prioritizing them over the desktop versions. So what does this mean? First, you have to understand the difference between crawling, indexing, and ranking. […]

What is an Infographic? An infographic is a clear, colorful, and well-organized image which conveys information to the viewer in an engaging manner. It is usually used for one of two purposes: to break down a process into simple and easy-to-follow steps, or to clearly illustrate a concept in terms that are relatable and easy […]

What Are Backlinks? When somebody links back to an indexed URL on your website, this is what SEO professionals refer to as a backlink. Sometimes, it may also be referred to as an “inbound link.” It’s a connection, leading directly from another website to your online presence. This can direct traffic to your website on […]

Blogging is a conversation, not a code. Mike Butcher, Editor, TechCrunch Managing a business blog is an excellent way to create valuable content for your clients. Blog posts can be informative and instructional; they show your clients that you know your stuff within your niche of operations. Some business blogs occasinally use embedded infographics and […]

Content marketing involves a focus on high-quality and authoritative web content. It’s part of the overall discipline of inbound marketing, which revolves around generating content that brings customers right to your doorstep—engaging them through their own interest. And, as we’ll see, one of the best practices for managing a content marketing campaign is to be […]

After weeks of hype marketing and several leaks, Google’s event has come and gone. We’ve had time to sit down and find out more about the latest products that the search engine giant has been developing. 5.  Google Home Source Home is Google’s response to Amazon Echo, a “smart speaker” that listens to your voice […]

Each year, many retail companies fail to update their marketing practices to accommodate the annual rush of holiday shoppers. This leaves a wide opening for younger businesses to swoop in and snatch up some of the resulting windfall. For a small, highly specialized business, this holiday rush may be critical to the entire year’s financial […]

On Friday, Google officially updated Penguin to version 4.0, which Google says will be the last update since it now runs real-time in tandem with the main search algorithm. What is Google Penguin? Penguin is a filter developed by Google to catch sites with spammy links. Originally introduced in 2012, Penguin was set up to […]

PPC advertisers recently confirmed that Google is throttling AdWords data for low spend accounts. What does this mean exactly? Well, if you have a low monthly spend, then from now on, Google will limit the ranges shown for average monthly searches. The ranges will be so broad that it may not even provide any value […]

What is Shop the Look? Do you ever come across an image online of someone wearing something you wanted? Maybe you’ve seen a dress and you just want to look up where to get it from, or how much it might cost. Google wants to help you out. Google is beginning to test out a […]

Stop us if you’ve heard this before- you look for something on your phone, bring up a page, and you’re immediately hit by a pop-up ad. You try searching for the x button in the corner, sometimes it’s there, other times it doesn’t even register your tap. The frustration is too much, and you forget […]

Apple’s App Store has become its own economy, a self-sustained market worth $20 billion in 2015. As of June 2016, the app store has accumulated 2 million iOS apps. For Apple (and the few competitors picking at its leftovers), the app store represents a massive marketing opportunity similar to the early years of the search […]

The Messaging App War Source These days it seems there are hundreds of chat apps. Some are for videos and images, some are for dating, and some are for group messages.  WhatsApp, purchased by Facebook in 2014, is still the most popular messaging app with an audience of over 1 billion. Facebook has its own […]

You may have heard of programmatic ads, either through talking to sales reps or simply browsing an advertising blog. You might even have heard that it will become an $18.2 billion market by 2018, accounting for 33% of all digital ad sales. And yet, you may still be wondering… What are Programmatic Ads? The short […]

SEO experts and marketers always talk about writing blogs or using relevant keywords, but what about SEO for another medium? More specifically, what about video SEO? For all the discussion on finding the best image or writing the best copy, videos are often considered an afterthought. But the importance of video SEO can’t be overstated. […]

The Potential of Mobile Wallets According to Urban Airship, 54% of surveyed consumers used mobile wallets, but felt that the best features were not being utilized. In the chart below, you can see the gap between what users want, and how many are actually using that feature. Source: Marketingland Let’s take a look at the […]

New ways to pay While mobile payment hasn’t taken off yet like everyone else expected, mobile wallets are quickly becoming the norm. According to a report by Urban Airship, mobile wallets are becoming popular because of “non-payment” features, such as coupons and rewards cards. The report comes from a survey of 2000 adults, both in […]

From Algorithms to AI Since its beginning, Google has employed simple but effective algorithms to deliver results. PageRank, Google’s first algorithm, served up results based on backlinks. The higher the number of backlinks a website has, the more relevant or important that website is. With RankBrain, it seems clear that Google’s future lies in artificial intelligence. What […]

During the DoubleClick Leadership Summit, Google announced important updates to its Accelerated Mobile Pages (AMP) and DoubleClick Bid Manager. Most notably, AMP will see more ads and landing pages designed for the optimized page experience. We’ve discussed Google AMP in the past, but here’s a quick recap: Google has recently invested and promoted in AMP, […]

(Update 7/21 – Added new links and stories following the release of the game.) It’s official: Pokémon Go is the most popular app in U.S. history. In case you’ve been living indoors without internet for the past two weeks, on July 6, a Pokémon mobile app was released, using Augmented Reality, GPS, and touchscreen technology […]

How and where we shop has changed considerably in just the past few years. These days, we have the ability to buy products without the need to leave your house or bring your wallet. Moving into 2017, we’re starting to see some interesting innovations and trends that might be worth tracking. While it’s too early […]

  Social Media Advertising: The Newest Ad Platform Facebook isn’t just a social network anymore, but one of the most lucrative ad platforms on the internet. In fact, Facebook is expected to pull in $16.33 billion dollars in Digital Display Ad revenue this year. If you have any sort of interest in growing your audience […]

Every website has a domain name that helps to form its identity. Over time, this domain name can become extremely valuable, not only emotionally, but also digitally. The digital equity behind a domain name impacts the website’s success in nearly every area, including search engine optimization (SEO) and social media marketing (SMM). Despite its importance, […]

The American Disabilities Act of 1990 Originally passed in 1990, the American Disabilities Act (ADA) was the America’s first comprehensive civil rights law that protected those with disabilities, prohibiting “discrimination in employment, public services, public accommodations, and telecommunications.” Since then, websites all over the Internet have been taking steps to comply with the act. The Act […]

Blog posts and other written content aren’t the only way to get your pages ranked- optimizing your images can also drive traffic to your website and improve your ranking. If your brand thrives on quality photography and imagery, you should make sure you are doing everything you can to get your images found. Choose your […]

Marketing any product or business on the internet is a skill in its own right and one that you have to master to grow your business potential to the maximum level. It is essential that you are aware of the benefits and disadvantages of each type of media, to extract every penny from your marketing […]

Google updates its algorithm close to 600 times a year. Most are minor updates, under-the-hood tweaks that are barely noticeable. But some updates, like Google Penguin and Google Panda, are major algorithm updates that can affect millions of websites, either sending additional SEO juice, or a hit in rankings. This was the case for at […]

It’s been a rough few years for Twitter. The microblogging social media network has seen stagnant user growth, fierce competition from Snapchat and Facebook, and managerial musical chairs. When co-founder Jack Dorsey returned in early 2016, stockholders thought that things would go back to normal. The excitement was short lived. Now in 2017, Twitter’s stock […]

It is hard to believe that it was less than ten years ago that the iPhone was launched, and with it, the online landscape changed virtually overnight. People were no longer tied to their desktops for internet access, and as technology evolved, more users were switching to mobile. The world of technology is forever changing. […]

2016 has been a crazy year. We’ve seen the Rio Olympics, President-elect Donald Trump, the Cubs win the World Series, and Virtual Reality phones. As the year draws to an end, we look and observe the Digital Marketing trends that made an impact throughout the year and will continue to in 2017. This year alone, […]

Google’s Gary Illyes announced back in October that Google’s search engine would begin moving towards Mobile-First Indexing. Now, Google has begun rolling out its experiment, creating a unique index for mobile-sites and prioritizing them over the desktop versions. So what does this mean? First, you have to understand the difference between crawling, indexing, and ranking. […]

What is an Infographic? An infographic is a clear, colorful, and well-organized image which conveys information to the viewer in an engaging manner. It is usually used for one of two purposes: to break down a process into simple and easy-to-follow steps, or to clearly illustrate a concept in terms that are relatable and easy […]

What Are Backlinks? When somebody links back to an indexed URL on your website, this is what SEO professionals refer to as a backlink. Sometimes, it may also be referred to as an “inbound link.” It’s a connection, leading directly from another website to your online presence. This can direct traffic to your website on […]

Blogging is a conversation, not a code. Mike Butcher, Editor, TechCrunch Managing a business blog is an excellent way to create valuable content for your clients. Blog posts can be informative and instructional; they show your clients that you know your stuff within your niche of operations. Some business blogs occasinally use embedded infographics and […]

Content marketing involves a focus on high-quality and authoritative web content. It’s part of the overall discipline of inbound marketing, which revolves around generating content that brings customers right to your doorstep—engaging them through their own interest. And, as we’ll see, one of the best practices for managing a content marketing campaign is to be […]

After weeks of hype marketing and several leaks, Google’s event has come and gone. We’ve had time to sit down and find out more about the latest products that the search engine giant has been developing. 5.  Google Home Source Home is Google’s response to Amazon Echo, a “smart speaker” that listens to your voice […]

Each year, many retail companies fail to update their marketing practices to accommodate the annual rush of holiday shoppers. This leaves a wide opening for younger businesses to swoop in and snatch up some of the resulting windfall. For a small, highly specialized business, this holiday rush may be critical to the entire year’s financial […]

On Friday, Google officially updated Penguin to version 4.0, which Google says will be the last update since it now runs real-time in tandem with the main search algorithm. What is Google Penguin? Penguin is a filter developed by Google to catch sites with spammy links. Originally introduced in 2012, Penguin was set up to […]

PPC advertisers recently confirmed that Google is throttling AdWords data for low spend accounts. What does this mean exactly? Well, if you have a low monthly spend, then from now on, Google will limit the ranges shown for average monthly searches. The ranges will be so broad that it may not even provide any value […]

What is Shop the Look? Do you ever come across an image online of someone wearing something you wanted? Maybe you’ve seen a dress and you just want to look up where to get it from, or how much it might cost. Google wants to help you out. Google is beginning to test out a […]

Stop us if you’ve heard this before- you look for something on your phone, bring up a page, and you’re immediately hit by a pop-up ad. You try searching for the x button in the corner, sometimes it’s there, other times it doesn’t even register your tap. The frustration is too much, and you forget […]

Apple’s App Store has become its own economy, a self-sustained market worth $20 billion in 2015. As of June 2016, the app store has accumulated 2 million iOS apps. For Apple (and the few competitors picking at its leftovers), the app store represents a massive marketing opportunity similar to the early years of the search […]

The Messaging App War Source These days it seems there are hundreds of chat apps. Some are for videos and images, some are for dating, and some are for group messages.  WhatsApp, purchased by Facebook in 2014, is still the most popular messaging app with an audience of over 1 billion. Facebook has its own […]

You may have heard of programmatic ads, either through talking to sales reps or simply browsing an advertising blog. You might even have heard that it will become an $18.2 billion market by 2018, accounting for 33% of all digital ad sales. And yet, you may still be wondering… What are Programmatic Ads? The short […]

SEO experts and marketers always talk about writing blogs or using relevant keywords, but what about SEO for another medium? More specifically, what about video SEO? For all the discussion on finding the best image or writing the best copy, videos are often considered an afterthought. But the importance of video SEO can’t be overstated. […]

The Potential of Mobile Wallets According to Urban Airship, 54% of surveyed consumers used mobile wallets, but felt that the best features were not being utilized. In the chart below, you can see the gap between what users want, and how many are actually using that feature. Source: Marketingland Let’s take a look at the […]

New ways to pay While mobile payment hasn’t taken off yet like everyone else expected, mobile wallets are quickly becoming the norm. According to a report by Urban Airship, mobile wallets are becoming popular because of “non-payment” features, such as coupons and rewards cards. The report comes from a survey of 2000 adults, both in […]

From Algorithms to AI Since its beginning, Google has employed simple but effective algorithms to deliver results. PageRank, Google’s first algorithm, served up results based on backlinks. The higher the number of backlinks a website has, the more relevant or important that website is. With RankBrain, it seems clear that Google’s future lies in artificial intelligence. What […]

During the DoubleClick Leadership Summit, Google announced important updates to its Accelerated Mobile Pages (AMP) and DoubleClick Bid Manager. Most notably, AMP will see more ads and landing pages designed for the optimized page experience. We’ve discussed Google AMP in the past, but here’s a quick recap: Google has recently invested and promoted in AMP, […]

(Update 7/21 – Added new links and stories following the release of the game.) It’s official: Pokémon Go is the most popular app in U.S. history. In case you’ve been living indoors without internet for the past two weeks, on July 6, a Pokémon mobile app was released, using Augmented Reality, GPS, and touchscreen technology […]

How and where we shop has changed considerably in just the past few years. These days, we have the ability to buy products without the need to leave your house or bring your wallet. Moving into 2017, we’re starting to see some interesting innovations and trends that might be worth tracking. While it’s too early […]

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