Digital Marketing involves a lot of work and can be overwhelming for someone who is not a web expert. Driving traffic to a website is definitely no easy task, especially if you aim to rank highly on Google’s organic search results. If your aim is to drive or increase website traffic, Google Adwords or a […]

Digital marketing isn’t just about fancy branding or buzzwords, it’s about measurements. It’s difficult to measure how effective a website is, or how attractive an offering seems without first establishing the metrics. The following are some of the most important metrics to track in evaluating your business’s digital presence on Google Analytics, the gold standard […]

Google Drive: File Storage and Sharing Made Easy We use Google Drive to draft new blog posts, take meeting notes, share information with clients and more. A majority of our clients also prefer Drive to other file storage systems. There are several reasons why, but Google Drive is just fast, simple, and secure. If you’re […]

Business owners and executives around the world have come to fully embrace, G Suite, formerly Google Apps. Gmail, Docs, Drive, and Calendar have all proven to be indispensable tools with customization options, simple interfaces, and robust security. Gmail encryption is an essential feature for any business (especially ones that use email campaigns) yet many people […]

  Setting up goals in Google Google Analytics is a powerful tool in any search marketing agency’s arsenal. It can provide insight and analysis into your website’s traffic like no other competitor can. Understanding who comes to your website and how they use it can help you make decisions on how to improve your business’s […]

Some people think that traffic just pours in after publishing a blog post. In reality, you have to spend just as much time (sometimes longer) promoting the piece on various websites. The purpose of content promotion is to have your article read from as many places as possible, but also in the right places where […]

Why a Good Headline is Important People like to say, “don’t judge a book by its cover,” even though they do it all the time. Well-written, well-researched blog posts aren’t enough- they need an equally captivating headline. Besides a featured image, they’re the first point of contact between your content and your intended audience. With […]

  Search Traffic Loss It’s one of the most common concerns: why is my website losing traffic? You may have fully optimized pages across your entire website, but for some reason, people just aren’t visiting as regularly. Don’t panic. This guide will help walk you through how to diagnose the problem, what may have caused […]

  Social Media Advertising: The Newest Ad Platform Facebook isn’t just a social network anymore, but one of the most lucrative ad platforms on the internet. In fact, Facebook is expected to pull in $16.33 billion dollars in Digital Display Ad revenue this year. If you have any sort of interest in growing your audience […]

Every website has a domain name that helps to form its identity. Over time, this domain name can become extremely valuable, not only emotionally, but also digitally. The digital equity behind a domain name impacts the website’s success in nearly every area, including search engine optimization (SEO) and social media marketing (SMM). Despite its importance, […]

The American Disabilities Act of 1990 Originally passed in 1990, the American Disabilities Act (ADA) was the America’s first comprehensive civil rights law that protected those with disabilities, prohibiting “discrimination in employment, public services, public accommodations, and telecommunications.” Since then, websites all over the Internet have been taking steps to comply with the act. The Act […]

Blog posts and other written content aren’t the only way to get your pages ranked- optimizing your images can also drive traffic to your website and improve your ranking. If your brand thrives on quality photography and imagery, you should make sure you are doing everything you can to get your images found. Choose your […]

Marketing any product or business on the internet is a skill in its own right and one that you have to master to grow your business potential to the maximum level. It is essential that you are aware of the benefits and disadvantages of each type of media, to extract every penny from your marketing […]

Google updates its algorithm close to 600 times a year. Most are minor updates, under-the-hood tweaks that are barely noticeable. But some updates, like Google Penguin and Google Panda, are major algorithm updates that can affect millions of websites, either sending additional SEO juice, or a hit in rankings. This was the case for at […]

It’s been a rough few years for Twitter. The microblogging social media network has seen stagnant user growth, fierce competition from Snapchat and Facebook, and managerial musical chairs. When co-founder Jack Dorsey returned in early 2016, stockholders thought that things would go back to normal. The excitement was short lived. Now in 2017, Twitter’s stock […]

It is hard to believe that it was less than ten years ago that the iPhone was launched, and with it, the online landscape changed virtually overnight. People were no longer tied to their desktops for internet access, and as technology evolved, more users were switching to mobile. The world of technology is forever changing. […]

2016 has been a crazy year. We’ve seen the Rio Olympics, President-elect Donald Trump, the Cubs win the World Series, and Virtual Reality phones. As the year draws to an end, we look and observe the Digital Marketing trends that made an impact throughout the year and will continue to in 2017. This year alone, […]

Google’s Gary Illyes announced back in October that Google’s search engine would begin moving towards Mobile-First Indexing. Now, Google has begun rolling out its experiment, creating a unique index for mobile-sites and prioritizing them over the desktop versions. So what does this mean? First, you have to understand the difference between crawling, indexing, and ranking. […]

What is an Infographic? An infographic is a clear, colorful, and well-organized image which conveys information to the viewer in an engaging manner. It is usually used for one of two purposes: to break down a process into simple and easy-to-follow steps, or to clearly illustrate a concept in terms that are relatable and easy […]

What Are Backlinks? When somebody links back to an indexed URL on your website, this is what SEO professionals refer to as a backlink. Sometimes, it may also be referred to as an “inbound link.” It’s a connection, leading directly from another website to your online presence. This can direct traffic to your website on […]

Blogging is a conversation, not a code. Mike Butcher, Editor, TechCrunch Managing a business blog is an excellent way to create valuable content for your clients. Blog posts can be informative and instructional; they show your clients that you know your stuff within your niche of operations. Some business blogs occasinally use embedded infographics and […]

Content marketing involves a focus on high-quality and authoritative web content. It’s part of the overall discipline of inbound marketing, which revolves around generating content that brings customers right to your doorstep—engaging them through their own interest. And, as we’ll see, one of the best practices for managing a content marketing campaign is to be […]

After weeks of hype marketing and several leaks, Google’s event has come and gone. We’ve had time to sit down and find out more about the latest products that the search engine giant has been developing. 5.  Google Home Source Home is Google’s response to Amazon Echo, a “smart speaker” that listens to your voice […]

Each year, many retail companies fail to update their marketing practices to accommodate the annual rush of holiday shoppers. This leaves a wide opening for younger businesses to swoop in and snatch up some of the resulting windfall. For a small, highly specialized business, this holiday rush may be critical to the entire year’s financial […]

On Friday, Google officially updated Penguin to version 4.0, which Google says will be the last update since it now runs real-time in tandem with the main search algorithm. What is Google Penguin? Penguin is a filter developed by Google to catch sites with spammy links. Originally introduced in 2012, Penguin was set up to […]

PPC advertisers recently confirmed that Google is throttling AdWords data for low spend accounts. What does this mean exactly? Well, if you have a low monthly spend, then from now on, Google will limit the ranges shown for average monthly searches. The ranges will be so broad that it may not even provide any value […]

What is Shop the Look? Do you ever come across an image online of someone wearing something you wanted? Maybe you’ve seen a dress and you just want to look up where to get it from, or how much it might cost. Google wants to help you out. Google is beginning to test out a […]

Stop us if you’ve heard this before- you look for something on your phone, bring up a page, and you’re immediately hit by a pop-up ad. You try searching for the x button in the corner, sometimes it’s there, other times it doesn’t even register your tap. The frustration is too much, and you forget […]

Apple’s App Store has become its own economy, a self-sustained market worth $20 billion in 2015. As of June 2016, the app store has accumulated 2 million iOS apps. For Apple (and the few competitors picking at its leftovers), the app store represents a massive marketing opportunity similar to the early years of the search […]

The Messaging App War Source These days it seems there are hundreds of chat apps. Some are for videos and images, some are for dating, and some are for group messages.  WhatsApp, purchased by Facebook in 2014, is still the most popular messaging app with an audience of over 1 billion. Facebook has its own […]

Digital Marketing involves a lot of work and can be overwhelming for someone who is not a web expert. Driving traffic to a website is definitely no easy task, especially if you aim to rank highly on Google’s organic search results. If your aim is to drive or increase website traffic, Google Adwords or a […]

Digital marketing isn’t just about fancy branding or buzzwords, it’s about measurements. It’s difficult to measure how effective a website is, or how attractive an offering seems without first establishing the metrics. The following are some of the most important metrics to track in evaluating your business’s digital presence on Google Analytics, the gold standard […]

Google Drive: File Storage and Sharing Made Easy We use Google Drive to draft new blog posts, take meeting notes, share information with clients and more. A majority of our clients also prefer Drive to other file storage systems. There are several reasons why, but Google Drive is just fast, simple, and secure. If you’re […]

Business owners and executives around the world have come to fully embrace, G Suite, formerly Google Apps. Gmail, Docs, Drive, and Calendar have all proven to be indispensable tools with customization options, simple interfaces, and robust security. Gmail encryption is an essential feature for any business (especially ones that use email campaigns) yet many people […]

  Setting up goals in Google Google Analytics is a powerful tool in any search marketing agency’s arsenal. It can provide insight and analysis into your website’s traffic like no other competitor can. Understanding who comes to your website and how they use it can help you make decisions on how to improve your business’s […]

Some people think that traffic just pours in after publishing a blog post. In reality, you have to spend just as much time (sometimes longer) promoting the piece on various websites. The purpose of content promotion is to have your article read from as many places as possible, but also in the right places where […]

Why a Good Headline is Important People like to say, “don’t judge a book by its cover,” even though they do it all the time. Well-written, well-researched blog posts aren’t enough- they need an equally captivating headline. Besides a featured image, they’re the first point of contact between your content and your intended audience. With […]

  Search Traffic Loss It’s one of the most common concerns: why is my website losing traffic? You may have fully optimized pages across your entire website, but for some reason, people just aren’t visiting as regularly. Don’t panic. This guide will help walk you through how to diagnose the problem, what may have caused […]

  Social Media Advertising: The Newest Ad Platform Facebook isn’t just a social network anymore, but one of the most lucrative ad platforms on the internet. In fact, Facebook is expected to pull in $16.33 billion dollars in Digital Display Ad revenue this year. If you have any sort of interest in growing your audience […]

Every website has a domain name that helps to form its identity. Over time, this domain name can become extremely valuable, not only emotionally, but also digitally. The digital equity behind a domain name impacts the website’s success in nearly every area, including search engine optimization (SEO) and social media marketing (SMM). Despite its importance, […]

The American Disabilities Act of 1990 Originally passed in 1990, the American Disabilities Act (ADA) was the America’s first comprehensive civil rights law that protected those with disabilities, prohibiting “discrimination in employment, public services, public accommodations, and telecommunications.” Since then, websites all over the Internet have been taking steps to comply with the act. The Act […]

Blog posts and other written content aren’t the only way to get your pages ranked- optimizing your images can also drive traffic to your website and improve your ranking. If your brand thrives on quality photography and imagery, you should make sure you are doing everything you can to get your images found. Choose your […]

Marketing any product or business on the internet is a skill in its own right and one that you have to master to grow your business potential to the maximum level. It is essential that you are aware of the benefits and disadvantages of each type of media, to extract every penny from your marketing […]

Google updates its algorithm close to 600 times a year. Most are minor updates, under-the-hood tweaks that are barely noticeable. But some updates, like Google Penguin and Google Panda, are major algorithm updates that can affect millions of websites, either sending additional SEO juice, or a hit in rankings. This was the case for at […]

It’s been a rough few years for Twitter. The microblogging social media network has seen stagnant user growth, fierce competition from Snapchat and Facebook, and managerial musical chairs. When co-founder Jack Dorsey returned in early 2016, stockholders thought that things would go back to normal. The excitement was short lived. Now in 2017, Twitter’s stock […]

It is hard to believe that it was less than ten years ago that the iPhone was launched, and with it, the online landscape changed virtually overnight. People were no longer tied to their desktops for internet access, and as technology evolved, more users were switching to mobile. The world of technology is forever changing. […]

2016 has been a crazy year. We’ve seen the Rio Olympics, President-elect Donald Trump, the Cubs win the World Series, and Virtual Reality phones. As the year draws to an end, we look and observe the Digital Marketing trends that made an impact throughout the year and will continue to in 2017. This year alone, […]

Google’s Gary Illyes announced back in October that Google’s search engine would begin moving towards Mobile-First Indexing. Now, Google has begun rolling out its experiment, creating a unique index for mobile-sites and prioritizing them over the desktop versions. So what does this mean? First, you have to understand the difference between crawling, indexing, and ranking. […]

What is an Infographic? An infographic is a clear, colorful, and well-organized image which conveys information to the viewer in an engaging manner. It is usually used for one of two purposes: to break down a process into simple and easy-to-follow steps, or to clearly illustrate a concept in terms that are relatable and easy […]

What Are Backlinks? When somebody links back to an indexed URL on your website, this is what SEO professionals refer to as a backlink. Sometimes, it may also be referred to as an “inbound link.” It’s a connection, leading directly from another website to your online presence. This can direct traffic to your website on […]

Blogging is a conversation, not a code. Mike Butcher, Editor, TechCrunch Managing a business blog is an excellent way to create valuable content for your clients. Blog posts can be informative and instructional; they show your clients that you know your stuff within your niche of operations. Some business blogs occasinally use embedded infographics and […]

Content marketing involves a focus on high-quality and authoritative web content. It’s part of the overall discipline of inbound marketing, which revolves around generating content that brings customers right to your doorstep—engaging them through their own interest. And, as we’ll see, one of the best practices for managing a content marketing campaign is to be […]

After weeks of hype marketing and several leaks, Google’s event has come and gone. We’ve had time to sit down and find out more about the latest products that the search engine giant has been developing. 5.  Google Home Source Home is Google’s response to Amazon Echo, a “smart speaker” that listens to your voice […]

Each year, many retail companies fail to update their marketing practices to accommodate the annual rush of holiday shoppers. This leaves a wide opening for younger businesses to swoop in and snatch up some of the resulting windfall. For a small, highly specialized business, this holiday rush may be critical to the entire year’s financial […]

On Friday, Google officially updated Penguin to version 4.0, which Google says will be the last update since it now runs real-time in tandem with the main search algorithm. What is Google Penguin? Penguin is a filter developed by Google to catch sites with spammy links. Originally introduced in 2012, Penguin was set up to […]

PPC advertisers recently confirmed that Google is throttling AdWords data for low spend accounts. What does this mean exactly? Well, if you have a low monthly spend, then from now on, Google will limit the ranges shown for average monthly searches. The ranges will be so broad that it may not even provide any value […]

What is Shop the Look? Do you ever come across an image online of someone wearing something you wanted? Maybe you’ve seen a dress and you just want to look up where to get it from, or how much it might cost. Google wants to help you out. Google is beginning to test out a […]

Stop us if you’ve heard this before- you look for something on your phone, bring up a page, and you’re immediately hit by a pop-up ad. You try searching for the x button in the corner, sometimes it’s there, other times it doesn’t even register your tap. The frustration is too much, and you forget […]

Apple’s App Store has become its own economy, a self-sustained market worth $20 billion in 2015. As of June 2016, the app store has accumulated 2 million iOS apps. For Apple (and the few competitors picking at its leftovers), the app store represents a massive marketing opportunity similar to the early years of the search […]

The Messaging App War Source These days it seems there are hundreds of chat apps. Some are for videos and images, some are for dating, and some are for group messages.  WhatsApp, purchased by Facebook in 2014, is still the most popular messaging app with an audience of over 1 billion. Facebook has its own […]

Request a competitive assessment today.