Google has far more products and services now than anyone could have predicted in its search engine infancy. But with so many options available, it may start to become unclear what each one is for, or at the very least, how the services differ from one another. Between Google Plus and Google my Business, marketers […]

Time To Re-evaluate Your Content Strategy? The beauty of Google is that they always strive to introduce new opportunities to increase revenue streams. This forces business owners to pay close attention to Google and to follow their recommendations and ideas. For some smaller businesses, this can be a time-consuming chore, but it has the potential to drastically […]

Big news: if you’re one of the over one billion Gmail users, the erosion of your privacy just became more pronounced. Or the “opportunity for personalized marketing” just increased in depth. Either way ads are becoming increasingly targeted, and now your Gmail data is now being cross-referenced with DoubleClick – a Google-owned tracking company that […]

Olympics, Rio 2016. By the time this blog post goes up, the 2016 Rio Olympics will be over. This year’s Olympics will be remembered for its controversies: the Zika virus, government corruption, and Russia’s doping scandal.   But it will also be remembered for its series of “firsts”: the first time Kosovo, South Sudan, and […]

Low Incentives for Reviews? “BIG mistake…Huge.” Consider LTV and Buyer Intent. Google knows exactly how valuable reviews are to consumers. Nearly 90% of consumers have said positive reviews influence their purchasing decision. It’s why reviews are featured prominently in the Knowledge Panel, and the algorithm is built to reward businesses that have more positive reviews. […]

(continued from Part 1) Local Search Optimization Start with Local Search Optimization. Local results factor into over 50% of today’s search engine results. Local results feed everything from primary aggregators of information (Google, Acxiom, Facebook, etc.) and distribute this information to thousands (yes, thousands) of secondary and tertiary sites which contain your business information. Every […]

Real client example of how different pillars of Search Marketing Optimization combine to influence the total solution, and how a team’s approach can fundamentally change through the process.

If your brand is active in the PPC space, you’re always looking for ways to improve your ad campaign. The digital marketing landscape is constantly changing, so you need to keep your strategy up-to-date in order to succeed. There are quite a number of recommendations and advices online, these won’t be effective for everyone. Online marketing […]

  Digital Marketing 101 Even a few years ago small businesses might have been deterred by the mere concept of running their own marketing campaigns. Today, with increasingly flexible paid advertising and marketing automation solutions, small businesses can use digital marketing and distribute branded marketing with more ease and efficiency than ever before. However, more […]

Source: Content Standard (Skyword) Business to business marketing (or B2B) is the second-most common type of marketing today behind B2C (consumer), with nearly as many new factors to evaluate efficacy. But what are the most important areas to pay attention to when marketing businesses, and where is the best place to start? social Here are 10 […]

What is a Google Trusted Partner? A Google Trusted Partner (GTP) is a provider of online services which has met Google’s standards for excellence and reliability. Google maintains this level of certification with a small number of online service providers. These are businesses which have demonstrated the necessary expertise and efficiency to make use of […]

What is e-commerce? Loosely speaking, the term may be applied to any commercial transaction which is carried out over a computer network. It may also refer to the supporting infrastructure which allows such transactions to take place. For example, someone who makes an online store, or someone with a website advertising their copywriting skills, engages […]

Writing a blog is easy; anybody can do it. Writing a good blog takes a little more effort, but as long as you research your subject matter, it’s not particularly difficult. Most people are capable of writing about things that they know well, and when the author’s enthusiasm shows, readers get caught up in the […]

  Everything You Need to Know About Display Ads Display ads put the value of pictures and images to work for you. They’re part of a marketing strategy known as display media advertising or display media marketing, and they serve to distribute and enhance your content by putting it in front of the right people […]

What the New iOS Safari Ad Blockers Mean for Digital Marketing Recently, Apple introduced the iOS 9 for mobile but an important update was also included for Safari, which went unnoticed by many tech bloggers in advance: the introduction of “content blocking” functionality. On iOS 9 this is accomplished by downloading simple ad blocking apps. And […]

2016 is already shaping up to be an exciting year for digital marketing. New ideas and technologies are taking shape, even as Google and other major online markets implement sweeping changes to better accommodate growing denominations of the digital marketplace. Here’s a little bit of a preview as to what you should be expecting in […]

SEO, or “Search Engine Optimization,” is all about drawing visitors to your site through a passive increase in organic web traffic. There are several ways to generate leads, but the idea is to elevate your site in search results relating to popular keywords within your industry. If you’re in the restaurant industry, and someone from […]

As a law firm, how can you get ahead? These days, so many law firms and private legal practices advertise heavily online, and so SEO strategies are becoming increasingly important for lawyers. With recent changes to Google’s management of search engine rankings, having multiple websites won’t be enough to draw visitors to your site. New search […]

  What are backlinks? Backlinks occupy a critical niche within the digital marketing industry. There’s simply no other tool available that will do so much, so efficiently, for your SEO. There’s a lot of information available about backlinks, in terms of what they are and how exactly they can be of use to you (a […]

The Scroll Heat Map Heat maps in general, represent how your users interact with your website through a visual color indication or key (see our full blog on click heat maps here). They typically provide a broad, horizontally-based view on what elements of your site’s current design are interacted with the most. And this translates readily into actionable […]

There are a lot of tips out there about content marketing. As marketers and businesspeople we should be able to sift through it all, right? Sometimes it’s not that easy, which is why we’ve compiled 3 expert content marketing tips straight from the experts we trust: 1- Use more visuals. via Rebekah Radice Images and […]

Google has far more products and services now than anyone could have predicted in its search engine infancy. But with so many options available, it may start to become unclear what each one is for, or at the very least, how the services differ from one another. Between Google Plus and Google my Business, marketers […]

Time To Re-evaluate Your Content Strategy? The beauty of Google is that they always strive to introduce new opportunities to increase revenue streams. This forces business owners to pay close attention to Google and to follow their recommendations and ideas. For some smaller businesses, this can be a time-consuming chore, but it has the potential to drastically […]

Big news: if you’re one of the over one billion Gmail users, the erosion of your privacy just became more pronounced. Or the “opportunity for personalized marketing” just increased in depth. Either way ads are becoming increasingly targeted, and now your Gmail data is now being cross-referenced with DoubleClick – a Google-owned tracking company that […]

Olympics, Rio 2016. By the time this blog post goes up, the 2016 Rio Olympics will be over. This year’s Olympics will be remembered for its controversies: the Zika virus, government corruption, and Russia’s doping scandal.   But it will also be remembered for its series of “firsts”: the first time Kosovo, South Sudan, and […]

Low Incentives for Reviews? “BIG mistake…Huge.” Consider LTV and Buyer Intent. Google knows exactly how valuable reviews are to consumers. Nearly 90% of consumers have said positive reviews influence their purchasing decision. It’s why reviews are featured prominently in the Knowledge Panel, and the algorithm is built to reward businesses that have more positive reviews. […]

(continued from Part 1) Local Search Optimization Start with Local Search Optimization. Local results factor into over 50% of today’s search engine results. Local results feed everything from primary aggregators of information (Google, Acxiom, Facebook, etc.) and distribute this information to thousands (yes, thousands) of secondary and tertiary sites which contain your business information. Every […]

Real client example of how different pillars of Search Marketing Optimization combine to influence the total solution, and how a team’s approach can fundamentally change through the process.

If your brand is active in the PPC space, you’re always looking for ways to improve your ad campaign. The digital marketing landscape is constantly changing, so you need to keep your strategy up-to-date in order to succeed. There are quite a number of recommendations and advices online, these won’t be effective for everyone. Online marketing […]

  Digital Marketing 101 Even a few years ago small businesses might have been deterred by the mere concept of running their own marketing campaigns. Today, with increasingly flexible paid advertising and marketing automation solutions, small businesses can use digital marketing and distribute branded marketing with more ease and efficiency than ever before. However, more […]

Source: Content Standard (Skyword) Business to business marketing (or B2B) is the second-most common type of marketing today behind B2C (consumer), with nearly as many new factors to evaluate efficacy. But what are the most important areas to pay attention to when marketing businesses, and where is the best place to start? social Here are 10 […]

What is a Google Trusted Partner? A Google Trusted Partner (GTP) is a provider of online services which has met Google’s standards for excellence and reliability. Google maintains this level of certification with a small number of online service providers. These are businesses which have demonstrated the necessary expertise and efficiency to make use of […]

What is e-commerce? Loosely speaking, the term may be applied to any commercial transaction which is carried out over a computer network. It may also refer to the supporting infrastructure which allows such transactions to take place. For example, someone who makes an online store, or someone with a website advertising their copywriting skills, engages […]

Writing a blog is easy; anybody can do it. Writing a good blog takes a little more effort, but as long as you research your subject matter, it’s not particularly difficult. Most people are capable of writing about things that they know well, and when the author’s enthusiasm shows, readers get caught up in the […]

  Everything You Need to Know About Display Ads Display ads put the value of pictures and images to work for you. They’re part of a marketing strategy known as display media advertising or display media marketing, and they serve to distribute and enhance your content by putting it in front of the right people […]

What the New iOS Safari Ad Blockers Mean for Digital Marketing Recently, Apple introduced the iOS 9 for mobile but an important update was also included for Safari, which went unnoticed by many tech bloggers in advance: the introduction of “content blocking” functionality. On iOS 9 this is accomplished by downloading simple ad blocking apps. And […]

2016 is already shaping up to be an exciting year for digital marketing. New ideas and technologies are taking shape, even as Google and other major online markets implement sweeping changes to better accommodate growing denominations of the digital marketplace. Here’s a little bit of a preview as to what you should be expecting in […]

SEO, or “Search Engine Optimization,” is all about drawing visitors to your site through a passive increase in organic web traffic. There are several ways to generate leads, but the idea is to elevate your site in search results relating to popular keywords within your industry. If you’re in the restaurant industry, and someone from […]

As a law firm, how can you get ahead? These days, so many law firms and private legal practices advertise heavily online, and so SEO strategies are becoming increasingly important for lawyers. With recent changes to Google’s management of search engine rankings, having multiple websites won’t be enough to draw visitors to your site. New search […]

  What are backlinks? Backlinks occupy a critical niche within the digital marketing industry. There’s simply no other tool available that will do so much, so efficiently, for your SEO. There’s a lot of information available about backlinks, in terms of what they are and how exactly they can be of use to you (a […]

The Scroll Heat Map Heat maps in general, represent how your users interact with your website through a visual color indication or key (see our full blog on click heat maps here). They typically provide a broad, horizontally-based view on what elements of your site’s current design are interacted with the most. And this translates readily into actionable […]

There are a lot of tips out there about content marketing. As marketers and businesspeople we should be able to sift through it all, right? Sometimes it’s not that easy, which is why we’ve compiled 3 expert content marketing tips straight from the experts we trust: 1- Use more visuals. via Rebekah Radice Images and […]

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