by Jake Hoover | Jun 29, 2016 | Advanced SEO Techniques, Search Engine Marketing, SEO
There’s been a great deal of controversy in the digital marketing community revolving around an article from Tim Soulo about on-page SEO. There’s an overwhelming push towards ignoring on-page SEO and focusing on building links, editorial outreach, and other off-page...
by Jake Hoover | Jun 27, 2016 | Business Advice, Online Marketing
The very core of marketing automation is about creating personalized one-to-one experiences that are triggered by user-defined events. An effective campaign requires sending the right message, at the right time, through the right channel. But, how does that impact...
by Team Arcalea | Jun 22, 2016 | SEO, Social Media Marketing
Voice Commands and Digital Personal Assistants Voice commands and digital personal assistants may have been science fiction in 1980’s TV shows and movies, but in 2016 they’re a commonplace reality. By calling on your assistant with “Ok, Google” or “Hey Siri”, you can...
by Team Arcalea | Jun 20, 2016 | Content Marketing, SEO, Social Media Marketing
From Mobile App to Mobile Ads Snapchat, the popular mobile app that lets you send expiring images and videos, has come a long way in just 4 years. In its original version, the app was more private, only letting you send “snaps” (videos or images that last up to 10...
by Team Arcalea | Jun 15, 2016 | Advanced SEO Techniques, Content Marketing, Online Marketing, Search Engine Marketing, SEO
A Better Way to Browse How do you read your articles? If you have a tablet or smartphone, there’s a good chance that you’re reading the news or checking your feed on a phone or tablet. In fact, even Google has said that more people search on mobile than on desktop- in...
