by Team Arcalea | Aug 31, 2016 | Content Marketing, SEO
Stop us if you’ve heard this before- you look for something on your phone, bring up a page, and you’re immediately hit by a pop-up ad. You try searching for the x button in the corner, sometimes it’s there, other times it doesn’t even register your tap. The...
by Team Arcalea | Aug 30, 2016 | Advanced SEO Techniques, Online Marketing, PPC, SEO
Apple’s App Store has become its own economy, a self-sustained market worth $20 billion in 2015. As of June 2016, the app store has accumulated 2 million iOS apps. For Apple (and the few competitors picking at its leftovers), the app store represents a massive...
by Team Arcalea | Aug 25, 2016 | Business Advice, Content Marketing, SEO
The Messaging App War Source These days it seems there are hundreds of chat apps. Some are for videos and images, some are for dating, and some are for group messages. WhatsApp, purchased by Facebook in 2014, is still the most popular messaging app with an audience...
by Team Arcalea | Aug 23, 2016 | Content Marketing, Online Marketing, SEO, Social Media Marketing
Olympics, Rio 2016. By the time this blog post goes up, the 2016 Rio Olympics will be over. This year’s Olympics will be remembered for its controversies: the Zika virus, government corruption, and Russia’s doping scandal. But it will also be remembered for its...
by Team Arcalea | Aug 11, 2016 | PPC, Search Engine Marketing, SEO
You may have heard of programmatic ads, either through talking to sales reps or simply browsing an advertising blog. You might even have heard that it will become an $18.2 billion market by 2018, accounting for 33% of all digital ad sales. And yet, you may still be...
