by Team Arcalea | Sep 28, 2016 | Advanced SEO Techniques, SEO
Search engines don’t want just to serve their users with the best search results to answer their questions; they ultimately want to serve the most relevant search results. Aside from cheating at trivia or looking up lyrics to the hottest pop song, users want search...
by Team Arcalea | Sep 23, 2016 | SEO
On Friday, Google officially updated Penguin to version 4.0, which Google says will be the last update since it now runs real-time in tandem with the main search algorithm. What is Google Penguin? Penguin is a filter developed by Google to catch sites with spammy...
by Team Arcalea | Sep 22, 2016 | Search Engine Marketing, SEO, Social Media Marketing
This is part one of a guest post series by Taylor Gaines, Founder of TNT Digital Media. In this series, Taylor covers how search plays a significant role in social media, how social search differs from typical search engines like Google, and how you can learn to use...
by Team Arcalea | Sep 8, 2016 | SEO
PPC advertisers recently confirmed that Google is throttling AdWords data for low spend accounts. What does this mean exactly? Well, if you have a low monthly spend, then from now on, Google will limit the ranges shown for average monthly searches. The ranges will be...
by Team Arcalea | Sep 6, 2016 | Content Marketing, Online Marketing, Search Engine Marketing
What is Shop the Look? Do you ever come across an image online of someone wearing something you wanted? Maybe you’ve seen a dress and you just want to look up where to get it from, or how much it might cost. Google wants to help you out. Google is beginning to test...
