by Team Arcalea | Nov 24, 2016 | SEO, Social Media Marketing
Social media use continues to grow annually. According to this report in the United Kingdom, it is now the most popular form of online activity. Although it’s been mentioned before, it cannot be overstated how essential it is for business owners to have a robust...
by Team Arcalea | Nov 18, 2016 | Online Marketing, PPC, Search Engine Marketing
In some cases, creating organic content simply isn’t enough. You could write blog posts on coffee beans all day, but if a cafe has been gaining popularity over a few years, chances are they’ll grab the top search result position. This is where Pay-per-click, or PPC...
by Team Arcalea | Nov 17, 2016 | Online Marketing, Search Engine Marketing, SEO
It is hard to believe that it was less than ten years ago that the iPhone was launched, and with it, the online landscape changed virtually overnight. People were no longer tied to their desktops for internet access, and as technology evolved, more users were...
by Team Arcalea | Nov 11, 2016 | Business Advice, Business Intelligence, SEO
2016 has been a crazy year. We’ve seen the Rio Olympics, President-elect Donald Trump, the Cubs win the World Series, and Virtual Reality phones. As the year draws to an end, we look and observe the Digital Marketing trends that made an impact throughout the year and...
by Team Arcalea | Nov 10, 2016 | Advanced SEO Techniques, Content Marketing, PPC, SEO
Time To Re-evaluate Your Content Strategy? The beauty of Google is that they always strive to introduce new opportunities to increase revenue streams. This forces business owners to pay close attention to Google and to follow their recommendations and ideas. For some...
