by Team Arcalea | Jun 22, 2017 | PPC, Search Engine Marketing, SEO
How to Improve Your Ad Copy Ad copy is defined as the most important text in any clickable advertisement. The ad copy text is usually found in between the title and display URL of an ad that is seen on a search engine results or web page. Google makes it relatively...
by Team Arcalea | Jun 20, 2017 | PPC, SEO
There are various advertising platforms available from search to display, and programmatic to mobile. One challenge often faced is the ability to pull information, update budgets, and run advertising across multiple platforms from a single interface. DoubleClick...
by Team Arcalea | Jun 15, 2017 | Business Intelligence, Search Engine Marketing, SEO
Local-level marketing has always been a challenge, particularly for large companies or national brands with multiple business locations. Most of the time, a centralized brand message is implemented in conjunction with geo-specific messaging to address local consumers....
by Team Arcalea | Jun 8, 2017 | Advanced SEO Techniques, Content Marketing, SEO
Link building is a complex, yet important process. Links are used by Google to rank a website’s usefulness via their search engine results pages or SERPs. Further, Links can either increase or decrease web traffic, which is why you need to get a solid link building...
by Team Arcalea | Jun 1, 2017 | Business Advice, Search Engine Marketing, SEO
The Google I/O keynote has gotten users and developers buzzing with excitement. After all, Google’s CEO, Sundar Pichai, has presented a comprehensive roadmap on Google’s future, with its improved processes and innovative technology. Similar to Apple’s Worldwide...
