by Team Arcalea | Sep 25, 2017 | Content Marketing, SEO
Some people think that traffic just pours in after publishing a blog post. In reality, you have to spend just as much time (sometimes longer) promoting the piece on various websites. The purpose of content promotion is to have your article read from as many places as...
by Team Arcalea | Sep 18, 2017 | Content Marketing, SEO
Why a Good Headline is Important People like to say, “don’t judge a book by its cover,” even though they do it all the time. Well-written, well-researched blog posts aren’t enough- they need an equally captivating headline. Besides a featured image, they’re the first...
by Team Arcalea | Sep 11, 2017 | SEO
Search Traffic Loss It’s one of the most common concerns: why is my website losing traffic? You may have fully optimized pages across your entire website, but for some reason, people just aren’t visiting as regularly. Don’t panic. This guide will help walk you...
by Team Arcalea | Sep 4, 2017 | Online Marketing, PPC, Search Engine Marketing, SEO
Retargeting and remarketing, they’re they same, right? Eh, not exactly. Although the words technically mean the same thing, they are still not completely interchangeable. Back in 2010, Google AdWords launched a form of retargeting for their Display Network, now coined...
by Team Arcalea | Sep 4, 2017 | PPC, SEO, Social Media Marketing
Social Media Advertising: The Newest Ad Platform Facebook isn’t just a social network anymore, but one of the most lucrative ad platforms on the internet. In fact, Facebook is expected to pull in $16.33 billion dollars in Digital Display Ad revenue this year....
