by Team Arcalea | Aug 28, 2018 | Advanced SEO Techniques, SEO
Google made a significant update to its core algorithm recently, and SEOs and marketers are scrambling to analyze their data and understand what’s going on. Depending on your industry and type of website, you may have noticed drastic drops in traffic (reports of up to...
by Team Arcalea | Aug 16, 2018 | Online Marketing, Social Media Marketing
Greater transparency in online advertising In the wake of the 2016 U.S. Presidential Election, Facebook, Twitter, and Google and other digital advertising brokers have received criticism for their mishandling of false news, personal information, and divisive targeted...
by Team Arcalea | Aug 1, 2018 | PPC
4 Pay-per-click (PPC) campaigns have become a proven strategy to boost traffic and awareness for virtually any business. With even a modest investment, a local shop could see double their usual traffic with the correct utilization. Like most advertising campaigns, PPC...
