by Team Arcalea | Sep 26, 2018 | Advanced SEO Techniques, Business Intelligence
As internet use has increased, so has user tracking. Not all user tracking is bad- sometimes the data can be used to serve up better user experiences, products, and services for visitors. Previously, we’ve covered how heat maps can influence web design. However, many...
by Team Arcalea | Sep 10, 2018 | SEO
One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in the company says “we need a better SEO strategy” or “we need to hire an SEO agency”. You may even have heard someone mention “good SEO” and “bad SEO”. But...
by Team Arcalea | Sep 4, 2018 | SEO
What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about online marketing strategy, but there are actually quite a few key differences that set these two...
