by Mike Stratta | Aug 26, 2020 | Business Intelligence, CRM / CDP
Creating Transformative Value with Customer Data The CRM: Origin and Purpose Early Customer Relationship Management was executed with the help of surveys, the rolodex, and lists. Those lists gave way to spreadsheets, categorizing customers’ spending habits,...
by Mike Stratta | Aug 2, 2020 | Business Intelligence, Online Advertising
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of the customer journey is indispensable to ascending from descriptive analytics, where teams are able to manually identify traditional metrics of the...
