by Team Arcalea | Jun 17, 2019 | Online Marketing, Uncategorized
Earlier this month, Google rolled out its June 2019 core update. The update is part of a series of frequent updates to the algorithm that Google releases each year. When did the update take place? Google’s Danny Sulivan announced the update on June 2 and it was...
by Team Arcalea | May 27, 2019 | Online Marketing
The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in marketing. But it’s also one of the most outdated models. Read below to learn why the modern buyer’s journey is not linear. Originally, the model was created...
by Team Arcalea | May 20, 2019 | Online Advertising
The highly anticipated Google Marketing Live 2019 event unveiled 6 new ad formats for marketers and business owners. Last year Google announced marketing innovations such as Youtube Lead Ads, Responsive Search Ads, and Smart Campaigns while promoting their...
by Team Arcalea | May 13, 2019 | SEO
Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search engines like Google. Among the most important concepts are keywords, alt-text, and meta description. If you want users to actually find your website, you need...
by Team Arcalea | May 6, 2019 | Social Media Marketing
It’s no secret that social media marketing can be a powerful brand tool. When executed properly, having a social media strategy in place can bolster search rankings, drive more website traffic, and increase conversion rates. This direct line to customers and clients...
