by Leo Herrera | Apr 9, 2021 | Brand Development, Business Intelligence, Quantitative Marketing
In recent years, Customer Lifetime Value (LTV) has been described in an array of guiding articles in general...
by Leo Herrera | Jan 15, 2021 | Analytics/Business Intelligence, Artificial Intelligence, Artificial Intelligence & Machine Learning, Content Marketing
Why it matters 2015 marked a turning point in Google’s search engine history— for the first time, the company...
by Leo Herrera | Nov 12, 2020 | Online Marketing, Organic Search/SEO - Featured
Strategy-driven SEO In recent years, marketing departments have almost universally depicted the customer journey...
by Leo Herrera | Nov 3, 2020 | Marketing Strategic Planning, Quantitative Marketing - Featured, Uncategorized
Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive...
by Leo Herrera | Oct 16, 2020 | Arcalea
Inc. Magazine recently revealed that Arcalea is No. 354 on its annual Inc. 5000 list, the most prestigious...
