by Leo Herrera | Feb 1, 2020 | SEO
Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding new ways to use the tool, improving their marketing and marketing analysis efforts. For example, users of Google Analytics can make custom segments, such as custom...
by Leo Herrera | Dec 12, 2019 | Advanced SEO Techniques
Did you know that your ad may be displayed on a hateful/spammy/irrelevant website? It’s true. Ad targeting is based on categories such as demographics, interests, and location. But since there are many websites in the Google Display Network, Google doesn’t tell us...
by Leo Herrera | Oct 30, 2019 | SEO
Earlier this week, Google began to roll out an algorithm update so significant that Google themselves described as “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” “BERT is an advancement in the...
by Leo Herrera | Feb 16, 2016 | Arcalea, Press
After making a splash in the marketing world as a founding partner in one of the country’s most respected cross-cultural marketing and advertising agencies, LimeGreen Moroch (formally LimeGreen, LLC), entrepreneur, Mike Stratta, has focused his pursuit with his...
