Arcalea Blog
Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!
Evergreen vs. Seasonal Content
Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content. Some marketers and writers will tell you to “write timeless content”, while others will suggest focusing on trending topics. The truth is, as you may have...
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The Ideal Length of a Blog Post
Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from promotion to blog length, but many writers and marketers get stuck on the latter. If you’ve already done a little research into the ideal blog...
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Why Businesses Still Need Blogs In 2019
By now, you’ve likely heard countless explanations of why blogging will become useless in 2019. “Video is the future!” they say, or “No one has the time to read a blog!” Both may be true: video is becoming increasingly important, and modern Internet users have limited...
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10 Essential Online Tools to Increase Your Team’s Productivity
Sometimes it seems that no matter how much work you do, you still have so much left to finish. Productivity isn’t just a skill, for many businesses, it’s a constant challenge. Between constant meetings and social media notifications, it seems the workplace is rife...
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The Importance of Email Marketing
If a business wants to communicate with a customer, the best way to do it is through an email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails)....
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Best Practices for Email Marketing
Email marketing is one of the most valuable tools your business can use to connect with their customers. By delivering content straight to your audiences’ inboxes, good email marketing allows for more curated content, which has translated into better conversion rates....
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Native Advertising vs. Content Marketing: What’s the Difference?
Native Advertising vs. Content Marketing: What’s the Difference? Advertising continues to be a major channel through which companies attract new customers. But in recent years the industry has come a long way from flyers and newspaper classifieds. In the past,...
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Content Marketing Trends to Watch For in 2018
Content marketing thrives in an ever-changing landscape. The strategies used to keep customers engaged is constantly evolving, with newer, more tech-savvy and more advanced techniques. These trends will help propel your brand upwards and generate leads. Thus, it is...
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5 Ways Content Writing Can Grow Your Business
Why You Should Have A Blog Business owners tend to be skeptical about the value of a blog, either due to time or budget constraints. But it would be a bigger mistake to not have one at all. Consider these statistics from the Content Marketing Institute: After reading...
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