Arcalea Blog

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

Evergreen vs. Seasonal Content

Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content. Some marketers and writers will tell you to “write timeless content”, while others will suggest focusing on trending topics. The truth is, as you may have...

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The Ideal Length of a Blog Post

Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from promotion to blog length, but many writers and marketers get stuck on the latter. If you’ve already done a little research into the ideal blog...

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Why Businesses Still Need Blogs In 2019

By now, you’ve likely heard countless explanations of why blogging will become useless in 2019. “Video is the future!” they say, or “No one has the time to read a blog!” Both may be true: video is becoming increasingly important, and modern Internet users have limited...

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The Importance of Email Marketing

If a business wants to communicate with a customer, the best way to do it is through an email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails)....

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Best Practices for Email Marketing

Email marketing is one of the most valuable tools your business can use to connect with their customers. By delivering content straight to your audiences’ inboxes, good email marketing allows for more curated content, which has translated into better conversion rates....

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