by Leo Herrera | Dec 12, 2019 | Advanced SEO Techniques
Did you know that your ad may be displayed on a hateful/spammy/irrelevant website? It’s true. Ad targeting is based on categories such as demographics, interests, and location. But since there are many websites in the Google Display Network, Google doesn’t tell us...
by Team Arcalea | Sep 26, 2018 | Advanced SEO Techniques, Business Intelligence
As internet use has increased, so has user tracking. Not all user tracking is bad- sometimes the data can be used to serve up better user experiences, products, and services for visitors. Previously, we’ve covered how heat maps can influence web design. However, many...
by Team Arcalea | Aug 28, 2018 | Advanced SEO Techniques, SEO
Google made a significant update to its core algorithm recently, and SEOs and marketers are scrambling to analyze their data and understand what’s going on. Depending on your industry and type of website, you may have noticed drastic drops in traffic (reports of up to...
by Team Arcalea | May 4, 2018 | Advanced SEO Techniques, SEO
Google recently unveiled its new Search Console, updated with improved functionality and user support in response to user feedback. The new Search Console features a fresh UI, new reports, and settings, making it easier for webmasters to track and maintain websites,...
by Team Arcalea | Apr 13, 2018 | Advanced SEO Techniques, Artificial Intelligence, SEO
Traditionally, search engines use an algorithm to serve up search engine results. But as technology evolved, Google began to incorporate machine learning into its services, modern technology which involves artificial intelligence that learns and develops without...
by Team Arcalea | Apr 6, 2018 | Advanced SEO Techniques, Business Intelligence
A single search can speak volumes about a person. Metrics collected on search engines and websites, such as time spent and clicks on page, can reveal a surprising amount of information about your website users. Businesses can isolate specific pages which lead to...
