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Pay-Per-Click Advertising (PPC)

Pay-Per-Click Advertising (PPC)

by Team Arcalea | Feb 4, 2021 | Advertising Management, Online Advertising, PPC, Search Engine Marketing

An Overview of the Pay-Per-Click (PPC) System What is Pay-Per-Click? Pay-per-click (PPC) is a model of online...
HubSpot vs. Salesforce

HubSpot vs. Salesforce

by Chris Larkin | Sep 16, 2020 | Advertising Management, Business Intelligence, CRM / CDP, CRM/CDP Integration, Inbound Marketing, Quantitative Marketing

A customer relationship management (CRM) platform can influence every aspect of a business— from operational...
The Marketing CRM

The Marketing CRM

by Mike Stratta | Aug 26, 2020 | Advertising Management, Analytics/Business Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration - Featured, Inbound Marketing, Marketing Automation, Migration Planning Assessment

Creating Transformative Value with Customer Data The CRM: Origin and Purpose Early Customer Relationship...
Business Intelligence: Predictive Revenue Modeling

Business Intelligence:
Predictive Revenue Modeling

by Mike Stratta | Aug 2, 2020 | Advertising Management, Analytics/Business Intelligence - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Strategic Planning, Online Advertising, Quantitative Marketing

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...
Machine Learning in Marketing

Machine Learning in Marketing

by Mike Stratta | Jul 14, 2020 | Advertising Management, Analytics/Business Intelligence, Artificial Intelligence, Artificial Intelligence & Machine Learning, Artificial Intelligence & Machine Learning - Featured, Business Intelligence, CRM/CDP Integration, Marketing Automation, Marketing Strategic Planning, Quantitative Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying patterns in...
Migration Planning Assessment

Migration Planning Assessment

by Mike Stratta | Jun 5, 2020 | Advanced SEO Techniques, Advertising Management, Analytics/Business Intelligence, Business Intelligence, Content Marketing, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment - Featured, Quantitative Marketing

Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page, resources, and...
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