by Mike Stratta | Aug 2, 2020 | Business Intelligence, Online Advertising
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of the customer journey is indispensable to ascending from descriptive analytics, where teams are able to manually identify traditional metrics of the...
by Mike Stratta | Jul 25, 2020 | Artificial Intelligence, Business Intelligence
Data Science Maturity Models (DSMMs): About Big Data Maturity Models: Much recent data science work (2015-20) has focused on Big Data. Some Big Data Maturity Models (DSMMs) parallel traditional models, identifying shared levels, domains, and attributes. These models...
by Team Arcalea | Sep 26, 2018 | Advanced SEO Techniques, Business Intelligence
As internet use has increased, so has user tracking. Not all user tracking is bad- sometimes the data can be used to serve up better user experiences, products, and services for visitors. Previously, we’ve covered how heat maps can influence web design. However, many...
by Team Arcalea | Jul 17, 2018 | Business Intelligence, SEO
Anyone can start an online business, but the hard part is growing it. That often requires time and money that many owners and CEOs don’t have at their disposal. Successful business development begins with strategic planning. Here are a few useful tips that can help...
by Team Arcalea | Jun 20, 2018 | Business Intelligence, SEO
Most companies are aware that Search Engine Optimization can do wonders to improve their website, drive traffic, generate leads, and increase sales. The question most companies ask is whether they should hire an agency for SEO or keep it in-house. What does a digital...
by Team Arcalea | Jun 5, 2018 | Business Intelligence, SEO
For a long time, people have had the misconception that data and creativity are opposites – that data, with all its numbers, stifles creativity. But whether you’re in the marketing department or business administration, you should not shy away from using data....
