by Chris Larkin | Apr 22, 2021 | Analytics/Business Intelligence, Business Intelligence, Online Advertising, Organic Search/SEO
Preparing for the Future Now Executive Summary Google Analytics 4 (GA4) is a fundamental reinvention of the...
by Leo Herrera | Apr 9, 2021 | Brand Development, Business Intelligence, Quantitative Marketing
In recent years, Customer Lifetime Value (LTV) has been described in an array of guiding articles in general...
by Mike Stratta | Mar 29, 2021 | Business Intelligence, Marketing Automation, Marketing Strategic Planning, Online Marketing
How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is...
by Mike Stratta | Jan 4, 2021 | Business Intelligence, Marketing Strategic Planning, Online Marketing, PPC, Quantitative Marketing
Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...
by Mike Stratta | Oct 4, 2020 | Analytics/Business Intelligence, Business Intelligence, Marketing Automation, Marketing Strategic Planning - Featured, Migration Planning Assessment, Online Marketing, Organic Search/SEO
Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started...
by Chris Larkin | Sep 16, 2020 | Advertising Management, Business Intelligence, CRM / CDP, CRM/CDP Integration, Inbound Marketing, Quantitative Marketing
A customer relationship management (CRM) platform can influence every aspect of a business— from operational...
