by Team Arcalea | Sep 26, 2018 | Advanced SEO Techniques, Business Intelligence
As internet use has increased, so has user tracking. Not all user tracking is bad- sometimes the data can be used to serve up better user experiences, products, and services for visitors. Previously, we’ve covered how heat maps can influence web design. However, many...
by Team Arcalea | Jul 17, 2018 | Business Intelligence, SEO
Anyone can start an online business, but the hard part is growing it. That often requires time and money that many owners and CEOs don’t have at their disposal. Successful business development begins with strategic planning. Here are a few useful tips that can help...
by Team Arcalea | Jun 20, 2018 | Business Intelligence, SEO
Most companies are aware that Search Engine Optimization can do wonders to improve their website, drive traffic, generate leads, and increase sales. The question most companies ask is whether they should hire an agency for SEO or keep it in-house. What does a digital...
by Team Arcalea | Jun 5, 2018 | Business Intelligence, SEO
For a long time, people have had the misconception that data and creativity are opposites – that data, with all its numbers, stifles creativity. But whether you’re in the marketing department or business administration, you should not shy away from using data....
by Team Arcalea | May 8, 2018 | Business Intelligence, Online Marketing
The European Union is introducing a new law that will affect almost every business that collects or processes the data of customers in the EU. The law, commonly known as GDPR, was passed by European Parliament on April 2016 and is set to take effect on May 25....
by Team Arcalea | Apr 6, 2018 | Advanced SEO Techniques, Business Intelligence
A single search can speak volumes about a person. Metrics collected on search engines and websites, such as time spent and clicks on page, can reveal a surprising amount of information about your website users. Businesses can isolate specific pages which lead to...
