by Team Arcalea | Feb 20, 2019 | Content Marketing
Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content. Some marketers and writers will tell you to “write timeless content”, while others will suggest focusing on trending topics. The truth is, as you may have...
by Team Arcalea | Feb 1, 2019 | Content Marketing, SEO
Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from promotion to blog length, but many writers and marketers get stuck on the latter. If you’ve already done a little research into the ideal blog...
by Team Arcalea | Jan 14, 2019 | Content Marketing
By now, you’ve likely heard countless explanations of why blogging will become useless in 2019. “Video is the future!” they say, or “No one has the time to read a blog!” Both may be true: video is becoming increasingly important, and modern Internet users have limited...
by Team Arcalea | Jul 2, 2018 | Business Advice, Content Marketing
Sometimes it seems that no matter how much work you do, you still have so much left to finish. Productivity isn’t just a skill, for many businesses, it’s a constant challenge. Between constant meetings and social media notifications, it seems the workplace is rife...
by Team Arcalea | Apr 27, 2018 | Content Marketing, SEO
If a business wants to communicate with a customer, the best way to do it is through an email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails)....
by Angela Chou | Apr 18, 2018 | Content Marketing
Email marketing is one of the most valuable tools your business can use to connect with their customers. By delivering content straight to your audiences’ inboxes, good email marketing allows for more curated content, which has translated into better conversion rates....
