HubSpot vs. Salesforce

HubSpot vs. Salesforce

A customer relationship management (CRM) platform can influence every aspect of a business— from operational efficiency and transparency to customer insights and analytics that yield deeper customer insights. Companies of all sizes invest significant time and effort...
The Marketing CRM

The Marketing CRM

Creating Transformative Value with Customer Data The CRM: Origin and Purpose Early Customer Relationship Management was executed with the help of surveys, the rolodex, and lists.  Those lists gave way to spreadsheets, categorizing customers’ spending habits,...