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HubSpot vs. Salesforce

HubSpot vs. Salesforce

by Chris Larkin | Sep 16, 2020 | Advertising Management, Business Intelligence, CRM / CDP, CRM/CDP Integration, Inbound Marketing, Quantitative Marketing

A customer relationship management (CRM) platform can influence every aspect of a business— from operational...
The Marketing CRM

The Marketing CRM

by Mike Stratta | Aug 26, 2020 | Advertising Management, Analytics/Business Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration - Featured, Inbound Marketing, Marketing Automation, Migration Planning Assessment

Creating Transformative Value with Customer Data The CRM: Origin and Purpose Early Customer Relationship...
Data Science Maturity Models (DSMMs): A Broad Consensus Composite

Data Science Maturity Models (DSMMs): A Broad Consensus Composite

by Mike Stratta | Jul 25, 2020 | Analytics/Business Intelligence, Artificial Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Inbound Marketing, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment

Data Science Maturity Models (DSMMs): About Big Data Maturity Models: Much recent data science work (2015-20) has...
An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)

An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)

by Leo Herrera | Feb 1, 2020 | Artificial Intelligence & Machine Learning, Inbound Marketing, Migration Planning Assessment, Organic Search/SEO, SEO

Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding new ways to use...
Google Marketing Live 2019: 6 Exciting New Ad Formats

Google Marketing Live 2019: 6 Exciting New Ad Formats

by Team Arcalea | May 20, 2019 | Advertising Management, CRM/CDP Integration, Inbound Marketing, Online Advertising

The highly anticipated Google Marketing Live 2019 event unveiled 6 new ad formats for marketers and business...
Why Keywords, Alt-text and Meta Descriptions are Important

Why Keywords, Alt-text and Meta Descriptions are Important

by Team Arcalea | May 13, 2019 | Inbound Marketing, Migration Planning Assessment, Organic Search/SEO, Quantitative Marketing, SEO

Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search...
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