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Return on Marketing Investment (ROMI)

Return on Marketing Investment (ROMI)

by Mike Stratta | Jan 4, 2021 | Business Intelligence, Marketing Strategic Planning, Online Marketing, PPC, Quantitative Marketing

Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...
Building Superior Organic Search Results

Building Superior Organic Search Results

by Leo Herrera | Nov 12, 2020 | Online Marketing, Organic Search/SEO - Featured

Strategy-driven SEO In recent years, marketing departments have almost universally depicted the customer journey...
Marketing Strategic Planning

Marketing Strategic Planning

by Mike Stratta | Oct 4, 2020 | Analytics / Business Intelligence, Business Intelligence, Marketing Automation, Marketing Strategic Planning - Featured, Migration Planning Assessment, Online Marketing, Organic Search/SEO

Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started...
Here’s What You Need to Know: Google’s June 2019 Core Update

Here’s What You Need to Know: Google’s June 2019 Core Update

by Team Arcalea | Jun 17, 2019 | Online Marketing, Uncategorized

Earlier this month, Google rolled out its June 2019 core update. The update is part of a series of frequent...
Search Data Science Shows the Modern Buyer’s Journey is Not Linear

Search Data Science Shows the Modern Buyer’s Journey is Not Linear

by Team Arcalea | May 27, 2019 | Advertising Management, Analytics / Business Intelligence, Artificial Intelligence & Machine Learning, Marketing Automation - Featured, Marketing Strategic Planning, Online Marketing, Organic Search/SEO, Quantitative Marketing

The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...
How to Spy on Your Competitors’ Facebook and Twitter Ads

How to Spy on Your Competitors’ Facebook and Twitter Ads

by Team Arcalea | Aug 16, 2018 | Online Marketing, Social Media Marketing

Greater transparency in online advertising In the wake of the 2016 U.S. Presidential Election, Facebook, Twitter,...
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