by Team Arcalea | Jun 17, 2019 | Online Marketing, Uncategorized
Earlier this month, Google rolled out its June 2019 core update. The update is part of a series of frequent updates to the algorithm that Google releases each year. When did the update take place? Google’s Danny Sulivan announced the update on June 2 and it was...
by Team Arcalea | May 27, 2019 | Online Marketing
The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in marketing. But it’s also one of the most outdated models. Read below to learn why the modern buyer’s journey is not linear. Originally, the model was created...
by Team Arcalea | Aug 16, 2018 | Online Marketing, Social Media Marketing
Greater transparency in online advertising In the wake of the 2016 U.S. Presidential Election, Facebook, Twitter, and Google and other digital advertising brokers have received criticism for their mishandling of false news, personal information, and divisive targeted...
by Team Arcalea | May 17, 2018 | Artificial Intelligence, Online Marketing
The world is abuzz with exciting news about Artificial Intelligence and Machine Learning — and the promise of a technologically advanced future. Google and Microsoft are currently at the forefront of developing their platforms to integrate AI into their research...
by Team Arcalea | May 8, 2018 | Business Intelligence, Online Marketing
The European Union is introducing a new law that will affect almost every business that collects or processes the data of customers in the EU. The law, commonly known as GDPR, was passed by European Parliament on April 2016 and is set to take effect on May 25....
by Team Arcalea | Feb 26, 2018 | Online Marketing, SEO
Search Engine Optimization (SEO) doesn’t apply to only Google, but actually to any major service, website, or app that uses a search engine. Consider Amazon, for example. As one of the world’s largest online marketplaces offering a rapidly expanding list of retail...
