by Mike Stratta | Feb 23, 2021 | Brand Development, Marketing Strategic Planning, Quantitative Marketing
Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger Brands:...
by Mike Stratta | Jan 4, 2021 | Business Intelligence, Marketing Strategic Planning, Online Marketing, PPC, Quantitative Marketing
Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...
by Chris Larkin | Sep 16, 2020 | Advertising Management, Business Intelligence, CRM / CDP, CRM/CDP Integration, Inbound Marketing, Quantitative Marketing
A customer relationship management (CRM) platform can influence every aspect of a business— from operational...
by Chris Larkin | Sep 1, 2020 | Advertising Management - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment, Online Advertising, Quantitative Marketing, Search Engine Marketing, Social Media Marketing
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...
by Mike Stratta | Aug 2, 2020 | Advertising Management, Analytics/Business Intelligence - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Strategic Planning, Online Advertising, Quantitative Marketing
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...
by Mike Stratta | Jul 14, 2020 | Advertising Management, Analytics/Business Intelligence, Artificial Intelligence, Artificial Intelligence & Machine Learning, Artificial Intelligence & Machine Learning - Featured, Business Intelligence, CRM/CDP Integration, Marketing Automation, Marketing Strategic Planning, Quantitative Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying patterns in...
