by Leo Herrera | Apr 9, 2021 | Brand Development, Business Intelligence, Quantitative Marketing
In recent years, Customer Lifetime Value (LTV) has been described in an array of guiding articles in general...
by Mike Stratta | Feb 23, 2021 | Brand Development, Marketing Strategic Planning, Quantitative Marketing
Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger Brands:...
by Mike Stratta | Jan 4, 2021 | Business Intelligence, Marketing Strategic Planning, Online Marketing, PPC, Quantitative Marketing
Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...
by Chris Larkin | Sep 16, 2020 | Advertising Management, Business Intelligence, CRM / CDP, CRM/CDP Integration, Inbound Marketing, Quantitative Marketing
A customer relationship management (CRM) platform can influence every aspect of a business— from operational...
by Chris Larkin | Sep 1, 2020 | Advertising Management - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment, Online Advertising, Quantitative Marketing, Search Engine Marketing, Social Media Marketing
Estimated Reading Time: 19 minutes The Digital Advertising Ecosystem Digital advertising is the delivery of...
by Mike Stratta | Aug 2, 2020 | Advertising Management, Analytics/Business Intelligence - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Strategic Planning, Online Advertising, Quantitative Marketing
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...
