Understanding the Different Types of SEO

Understanding the Different Types of SEO

One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in the company says “we need a better SEO strategy” or “we need to hire an SEO agency”. You may even have heard someone mention “good SEO” and “bad SEO”. But...
SEO vs. SEM: What’s the Difference?

SEO vs. SEM: What’s the Difference?

What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about online marketing strategy, but there are actually quite a few key differences that set these two...
Should I Hire An SEO Company?

Should I Hire An SEO Company?

Most companies are aware that Search Engine Optimization can do wonders to improve their website, drive traffic, generate leads, and increase sales. The question most companies ask is whether they should hire an agency for SEO or keep it in-house. What does a digital...
Useful SEO Tips for B2B Companies

Useful SEO Tips for B2B Companies

B2B companies occupy a large niche. They tend to bring in large and steady revenues, but often struggle to find potential customers. That’s when SEO can come in handy. B2B marketing requires a slightly different approach to traditional search marketing, but the tools...