by Chris Larkin | Sep 1, 2020 | Business Intelligence, Online Advertising, Search Engine Marketing, Social Media Marketing
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various online platforms, such as search engines, social media, websites, and other channels. Digital advertising’s growth has been as exponential as its...
by Team Arcalea | May 6, 2019 | Social Media Marketing
It’s no secret that social media marketing can be a powerful brand tool. When executed properly, having a social media strategy in place can bolster search rankings, drive more website traffic, and increase conversion rates. This direct line to customers and clients...
by Team Arcalea | Dec 31, 2018 | SEO, Social Media Marketing
This is the fourth and final installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where we think they’re headed in the coming year. We’ve covered Facebook, Twitter, LinkedIn, and Snapchat,...
by Team Arcalea | Dec 26, 2018 | Social Media Marketing
2018 was an important chapter in Facebook’s history, perhaps even its most important. Following the major Cambridge Analytica fiasco, public perception and use of the social network has plummeted. In response, Facebook has made the most significant updates in years,...
by Team Arcalea | Dec 10, 2018 | Social Media Marketing
This is the third installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where we think they’re headed in the coming year. Twitter has experienced one rollercoaster of a year— updating its...
by Team Arcalea | Nov 26, 2018 | Social Media Marketing
As LinkedIn turns 15 years old, the company continues their focus and reputation as the professional business network. But in 2018, LinkedIn sought to explore new horizons for its niche. While job opportunities and networking remain its core offerings, LinkedIn has...
