Feeders Supply Company and Chow Hound Pet Supplies Tap Chicago-based Arcalea as Agency of Record

Arcalea announced today that it has been named the agency of record across multiple marketing and advertising disciplines by Feeders Supply Company and Chow Hound Pet Supplies, the Midwest’s premier retailers in pet foods and products.

As both retailers continue to grow with new locations in Kentucky, Indiana, and Michigan, Arcalea will support the expansion by leading marketing, advertising, and digital strategies.

“We know that today’s consumers are looking for quality, service, and convenience. We serve our local communities by providing the best customer experience in our stores. Arcalea will play an important role in ensuring that we take advantage of the growing market by now connecting both brands with pet owners, and our partners online,” said Pam Gibson Longwell, President and CEO of Feeders Supply.

Arcalea, a strategic digital agency headquartered in Chicago, has experienced mid-triple-digit annual growth since its launch in 2015. Arcalea combines award-winning, Fortune 100 brand experience with its own proprietary intelligence engine to provide clients with a unique advantage in digital. Arcalea will create and develop Feeders Supply Company and Chow Hound Pet Supplies marketing strategies through all digital channels, including search, display, content, and advertising.

“Feeders Supply and Chow Hound are rapidly growing retailers in a market that sets the bar for customer service by providing high-touch, personalized service to pet owners and their communities,” said Arcalea CEO, Michael Stratta. “The U.S. pet market is an $80B industry projected to continue growth at 6% annually. Our focus will be to capitalize upon the brands’ mission and extend that same experience online to drive growth and engagement to consumers through new digital opportunities.”

About Feeders Supply Co.

Feeders Supply, “The Pet Lovers Store” is Kentucky owned and operated since 1959. It is recognized as a premier retailer of pet foods and pet supplies in Kentucky and Southern Indiana with 23 locations. The corporate purchasing department is determined to make sure shelves are stocked with a great selection of premium pet food brands and pet supplies to make your life with your pet as easy and as fulfilling as possible. Since 1996, Feeders Supply has been partnering with the Kentucky Humane Society and other local rescues organizations to offer adoption centers in stores. Through this partnership, over 50,000 animals have been adopted. Learn more at https://www.feederssupply.com/.  

About Chow Hound Pet Supplies

Chow Hound Pet Supplies is proud to be West Michigan born and raised. In 1989 they opened their first store and now has 12 locations in Grand Rapids, Standale, Jenison, Wyoming, Holland, Grand Haven, Portage, and Kalamazoo. Since day one, Chow Hound’s vision is to carry only the best in pet products and supplies, and to provide pet owners with good advice and guidance. To fulfill its core value of supporting people that serve pets in need, Chow Hound has made a difference by partnering with Harbor Humane Society, the Humane Society of West Michigan, Muskegon Humane Society, Kalamazoo Animal Rescue and other pet-related charities that serve West Michigan. Find out more at www.chowhoundpet.com