One of the most important tasks in running a business is to continually evaluate and improve your processes. This is even more important where the internet is concerned, due to the speed at which technologies and public preferences change.
The tech world is littered with companies who didn’t react to change, and are now a shadow of their former self- if they are even still in business. Nokia, Myspace, Blackberry are three examples that spring to mind. All three were the dominant players in their respective industries at the time, but failure to react cost them dearly.
The start of a new year is the perfect opportunity to evaluate your online goals and update your targets and expectations. Being proactive and dedicated to your goals will reap the rewards in the long-term, so let’s take a closer look at the things your digital strategy should focus on.
Perform An Annual Review
The best way to learn and grow your company is to conduct an honest and frank appraisal of the previous year. Did your advertising campaigns work? Which product lines or services outperformed expectations and which ones bombed? How did your SEO efforts perform? What about paid leads? This should be seen as a positive experience providing you with relevant and valid information, from which you can make decisions.
Information is power, and every year you should have more information upon which to make your decisions. This is probably the best method of building and growing your business, as the information is unique to your company.
Set Targets For 2017
Set SMART goals for 2017 based on the knowledge from 2016. S – Specific M – Measurable A – Attainable R – Realistic and T– Timely. Make your targets rock solid so that you and everyone in the company know exactly what the aim is. Don’t just guess or give your staff a rough estimate, set your target and go all out to achieve or even beat it.
Picture Your Ideal Customer
To get your marketing pitched correctly, it is imperative that you know exactly who your target customer is. Here are three ways to help you identify which social networks your target customers are using. Once you have identified and located your perfect customer, the hard work is done, now you just need to close the sale.
Update Your Website
Consider how your website looks, is it beginning to look dated? Is it still logically laid out? Or is it a confusing mess. Is your site mobile friendly? Not only will (Google will penalize you in the search rankings if it isn’t, but visitors on a cell phone won’t even stay on your site. Ask a friend or someone who is unfamiliar with your site to navigate around it and tell you their experience. When you know your site inside out and back to front, you are not in a position to evaluate its ease of use correctly.
How Effective Is Your SEO Strategy?
The most important factor when doing business on the internet is your position in the search engines. Like it or not, 93 percent of all online research begins inside a search engine. Evaluate how well your site is ranking in the various search engines. If you are not ranking as highly as you want it might be worth employing the services of a professional SEO company. Your return on investment could be much higher than any other digital strategy you employ.
Social Media Strategy
Social media is increasingly critical to your SEO success in 2017. In 2016 seventy-eight percent of the population of the United States had a social media profile. Social media provides the perfect opportunity to quickly connect with your customers, and can even assist you with customer service options. The important thing to focus on is having a consistent message and tone that represents your brand appropriately.
When it comes to your business moving forward in 2017, you need to be consistent and persistent. By using the many tools available and some of the concepts mentioned, your digital strategy will be set to reach your 2017 goals.