Arcalea Blog

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

Why Businesses Still Need Blogs In 2019

By now, you’ve likely heard countless explanations of why blogging will become useless in 2019. “Video is the future!” they say, or “No one has the time to read a blog!” Both may be true: video is becoming increasingly important, and modern Internet users have limited...

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2018: Year In Review – Google

This is the fourth and final installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where we think they’re headed in the coming year. We’ve covered Facebook, Twitter, LinkedIn, and Snapchat,...

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2018: Year In Review – Facebook

2018 was an important chapter in Facebook’s history, perhaps even its most important. Following the major Cambridge Analytica fiasco, public perception and use of the social network has plummeted. In response, Facebook has made the most significant updates in years,...

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2018: Year in Review – Twitter

This is the third installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where we think they’re headed in the coming year. Twitter has experienced one rollercoaster of a year— updating its...

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2018: Year In Review – LinkedIn

As LinkedIn turns 15 years old, the company continues their focus and reputation as the professional business network. But in 2018, LinkedIn sought to explore new horizons for its niche. While job opportunities and networking remain its core offerings, LinkedIn has...

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2018: Year In Review — Snapchat

As December approaches and the new year rolls around, we thought it would be an opportune time to cover the major changes in social media, search, and online advertising this past year. Today we’re starting with an app and social network that has both grown in...

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Squarespace vs. WordPress vs. Wix: Which One is Best for SEO?

Many of our clients and leads ask us: “which content management system should I use?” Some may even ask us “what is a content management system anyway?” With so many options available for starting and designing a website, it can be (understandably) confusing to know...

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Understanding the Different Types of SEO

One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in the company says “we need a better SEO strategy” or “we need to hire an SEO agency”. You may even have heard someone mention “good SEO” and “bad SEO”. But...

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