Arcalea Blog

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

Squarespace vs. WordPress vs. Wix: Which One is Best for SEO?

Many of our clients and leads ask us: “which content management system should I use?” Some may even ask us “what is a content management system anyway?” With so many options available for starting and designing a website, it can be (understandably) confusing to know...

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Understanding the Different Types of SEO

One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in the company says “we need a better SEO strategy” or “we need to hire an SEO agency”. You may even have heard someone mention “good SEO” and “bad SEO”. But...

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SEO vs. SEM: What’s the Difference?

What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about online marketing strategy, but there are actually quite a few key differences that set these two...

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4 PPC Strategies You Should Know About

4 Pay-per-click (PPC) campaigns have become a proven strategy to boost traffic and awareness for virtually any business. With even a modest investment, a local shop could see double their usual traffic with the correct utilization. Like most advertising campaigns, PPC...

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