Arcalea Blog

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

Should I Hire An SEO Company?

Most companies are aware that Search Engine Optimization can do wonders to improve their website, drive traffic, generate leads, and increase sales. The question most companies ask is whether they should hire an agency for SEO or keep it in-house. What does a digital...

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Useful SEO Tips for B2B Companies

B2B companies occupy a large niche. They tend to bring in large and steady revenues, but often struggle to find potential customers. That’s when SEO can come in handy. B2B marketing requires a slightly different approach to traditional search marketing, but the tools...

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Using Wikipedia for your SEO Strategy

Wikipedia is probably the most popular source of online information today. With millions of visitors each day, it’s definitely a rich source of online traffic. Businesses in any industry should consider including Wikipedia in their SEO strategy. As one of the leading...

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The Importance of Email Marketing

If a business wants to communicate with a customer, the best way to do it is through an email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails)....

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Best Practices for Email Marketing

Email marketing is one of the most valuable tools your business can use to connect with their customers. By delivering content straight to your audiences’ inboxes, good email marketing allows for more curated content, which has translated into better conversion rates....

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