Arcalea Blog

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

Why Keywords, Alt-text and Meta Descriptions are Important

Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search engines like Google. Among the most important concepts are keywords, alt-text, and meta description. If you want users to actually find your website, you need...

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The Ideal Length of a Blog Post

Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from promotion to blog length, but many writers and marketers get stuck on the latter. If you’ve already done a little research into the ideal blog...

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2018: Year In Review – Google

This is the fourth and final installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where we think they’re headed in the coming year. We’ve covered Facebook, Twitter, LinkedIn, and Snapchat,...

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Squarespace vs. WordPress vs. Wix: Which One is Best for SEO?

Many of our clients and leads ask us: “which content management system should I use?” Some may even ask us “what is a content management system anyway?” With so many options available for starting and designing a website, it can be (understandably) confusing to know...

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Understanding the Different Types of SEO

One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in the company says “we need a better SEO strategy” or “we need to hire an SEO agency”. You may even have heard someone mention “good SEO” and “bad SEO”. But...

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SEO vs. SEM: What’s the Difference?

What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about online marketing strategy, but there are actually quite a few key differences that set these two...

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