Arcalea Blog

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

Useful SEO Tips for B2B Companies

B2B companies occupy a large niche. They tend to bring in large and steady revenues, but often struggle to find potential customers. That’s when SEO can come in handy. B2B marketing requires a slightly different approach to traditional search marketing, but the tools...

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Using Wikipedia for your SEO Strategy

Wikipedia is probably the most popular source of online information today. With millions of visitors each day, it’s definitely a rich source of online traffic. Businesses in any industry should consider including Wikipedia in their SEO strategy. As one of the leading...

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The Importance of Email Marketing

If a business wants to communicate with a customer, the best way to do it is through an email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails)....

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The 2018 SEO Checklist

Staying On Top Of SEO Search Engine Optimization is a constantly evolving landscape. To save you the trouble of following each update and experiment, we created a simple and effective SEO checklist to help your business rank higher on search engines in 2018. SEO is a...

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Big Changes at Facebook

At the beginning of this year, Facebook announced major changes to its news feed algorithms that will alter the future of the site’s experience for both users and brands.  The changes ensure that posts from family and friends, sorted by their popularity, make it to...

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