Arcalea Blog

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

Big Changes at Facebook

At the beginning of this year, Facebook announced major changes to its news feed algorithms that will alter the future of the site’s experience for both users and brands.  The changes ensure that posts from family and friends, sorted by their popularity, make it to...

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The Beginner’s Guide to Amazon SEO

Search Engine Optimization (SEO) doesn’t apply to only Google, but actually to any major service, website, or app that uses a search engine. Consider Amazon, for example. As one of the world’s largest online marketplaces offering a rapidly expanding list of retail...

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What Does HTTPS Mean?

As frequent web users, you might notice the letters “http” or “https” at the beginning of any web link. Depending on your browser, it may even show up as a different color. But what does this mean for your website? What is HTTPS? HTTP stands for HyperText Transfer...

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The State of SEO in 2018

We are officially in 2018! This is the best time to learn about all the current trends in SEO and search marketing so you can plan out your digital strategy for the year. In 2018, we’ll notice more changes in online search, from the devices people use to their actual...

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