It’s no secret that social media marketing can be a powerful brand tool. When executed properly, having a social media strategy in place can bolster search rankings, drive more website traffic, and increase conversion rates. This direct line to customers and clients...

2018 was an important chapter in Facebook’s history, perhaps even its most important. Following the major Cambridge Analytica fiasco, public perception and use of the social network has plummeted. In response, Facebook has made the most significant updates in years,...

This is the third installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where we think they’re headed in the coming year. Twitter has experienced one rollercoaster of a year— updating its...

As LinkedIn turns 15 years old, the company continues their focus and reputation as the professional business network. But in 2018, LinkedIn sought to explore new horizons for its niche. While job opportunities and networking remain its core offerings, LinkedIn has...

As December approaches and the new year rolls around, we thought it would be an opportune time to cover the major changes in social media, search, and online advertising this past year. Today we’re starting with an app and social network that has both grown in...