Arcalea Blog

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

2018: Year In Review – Google

This is the fourth and final installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where we think they’re headed in the coming year. We’ve covered Facebook, Twitter, LinkedIn, and Snapchat,...

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2018: Year In Review – Facebook

2018 was an important chapter in Facebook’s history, perhaps even its most important. Following the major Cambridge Analytica fiasco, public perception and use of the social network has plummeted. In response, Facebook has made the most significant updates in years,...

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2018: Year in Review – Twitter

This is the third installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where we think they’re headed in the coming year. Twitter has experienced one rollercoaster of a year— updating its...

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2018: Year In Review – LinkedIn

As LinkedIn turns 15 years old, the company continues their focus and reputation as the professional business network. But in 2018, LinkedIn sought to explore new horizons for its niche. While job opportunities and networking remain its core offerings, LinkedIn has...

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2018: Year In Review — Snapchat

As December approaches and the new year rolls around, we thought it would be an opportune time to cover the major changes in social media, search, and online advertising this past year. Today we’re starting with an app and social network that has both grown in...

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Big Changes at Facebook

At the beginning of this year, Facebook announced major changes to its news feed algorithms that will alter the future of the site’s experience for both users and brands.  The changes ensure that posts from family and friends, sorted by their popularity, make it to...

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How Does Google Plus Affect SEO?

Let’s be honest: Google runs most of the internet, but a lot of users and businesses still don’t see the point of Google Plus. Is it a social network or a social layer? What the heck is a social layer anyway?? Even Google, has restarted and redesigned the social...

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