by Team Arcalea | Jun 22, 2017 | PPC, Search Engine Marketing, SEO
How to Improve Your Ad Copy Ad copy is defined as the most important text in any clickable advertisement. The ad copy text is usually found in between the title and display URL of an ad that is seen on a search engine results or web page. Google makes it relatively...
by Team Arcalea | Nov 10, 2016 | Advanced SEO Techniques, Content Marketing, PPC, SEO
Time To Re-evaluate Your Content Strategy? The beauty of Google is that they always strive to introduce new opportunities to increase revenue streams. This forces business owners to pay close attention to Google and to follow their recommendations and ideas. For some...
by Team Arcalea | Jul 11, 2016 | SEO
Expanded Text Ads While the advertising platform offered by Google has added new features in ad formats, reporting and automation, Expanded Text Ads will be the first change of its significance in many years. Coming over the next several months for AdWords...
by Team Arcalea | May 30, 2016 | Advanced SEO Techniques, Content Marketing, Online Marketing, PPC, Search Engine Marketing, SEO
Google started their Adwords keynote by announcing massive redesigns to focus on a “mobile-first world.” “The shift to mobile is no longer something that will happen or is happening,” announced Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, “The shift...
by Team Arcalea | May 18, 2016 | Business Advice, Online Marketing, PPC, Search Engine Marketing, SEO
(continued from Part 1) Local Search Optimization Start with Local Search Optimization. Local results factor into over 50% of today’s search engine results. Local results feed everything from primary aggregators of information (Google, Acxiom, Facebook, etc.) and...
