by Team Arcalea | Mar 13, 2018 | Business Advice, Business Intelligence, SEO
Entrepreneurs and business owners tend to focus on the finish line- “How do we get more users?” or “How do we sell more products?” And this makes sense, as these actions usually contribute directly to the business’s bottom line. However, businesses can’t begin to sell...
by Team Arcalea | Oct 3, 2017 | Business Intelligence, Search Engine Marketing, SEO
Setting up goals in Google Google Analytics is a powerful tool in any search marketing agency’s arsenal. It can provide insight and analysis into your website’s traffic like no other competitor can. Understanding who comes to your website and how they use it...
by Team Arcalea | May 16, 2016 | Business Intelligence, Content Marketing, Search Engine Marketing, SEO
What Does Zen Mean in Search Marketing Optimization? Optimization a terribly overused phrase. Nearly every time I hear it, it refers to SEO, or “Search Engine Optimization”. But search marketing optimization means so much more than keyword usage, blog posts, or any...
by Team Arcalea | Apr 25, 2016 | SEO
Mobile has become one of the fastest growing platforms in digital marketing. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). This can be attributed to the fact that people are always on the go and with the...
