by Team Arcalea | Apr 13, 2018 | Advanced SEO Techniques, Artificial Intelligence, SEO
Traditionally, search engines use an algorithm to serve up search engine results. But as technology evolved, Google began to incorporate machine learning into its services, modern technology which involves artificial intelligence that learns and develops without...
by Team Arcalea | Jul 20, 2016 | Content Marketing, Search Engine Marketing, SEO
From Algorithms to AI Since its beginning, Google has employed simple but effective algorithms to deliver results. PageRank, Google’s first algorithm, served up results based on backlinks. The higher the number of backlinks a website has, the more relevant or...
