by Team Arcalea | Aug 16, 2018 | Online Marketing, Social Media Marketing
Greater transparency in online advertising In the wake of the 2016 U.S. Presidential Election, Facebook, Twitter, and Google and other digital advertising brokers have received criticism for their mishandling of false news, personal information, and divisive targeted...
by Team Arcalea | Aug 23, 2016 | Content Marketing, Online Marketing, SEO, Social Media Marketing
Olympics, Rio 2016. By the time this blog post goes up, the 2016 Rio Olympics will be over. This year’s Olympics will be remembered for its controversies: the Zika virus, government corruption, and Russia’s doping scandal. But it will also be remembered for its...
by Team Arcalea | Jul 4, 2016 | Content Marketing, SEO, Social Media Marketing
What changes are coming to Facebook? In response to complaints of news feeds being littered by ads, Facebook has decided to rework its algorithm. From now on, users will see more content from their friends and family, and less content from brands and publishers. Why...
by Team Arcalea | Jun 20, 2016 | Content Marketing, SEO, Social Media Marketing
From Mobile App to Mobile Ads Snapchat, the popular mobile app that lets you send expiring images and videos, has come a long way in just 4 years. In its original version, the app was more private, only letting you send “snaps” (videos or images that last up to 10...
