by Team Arcalea | Aug 16, 2018 | Online Marketing, Social Media Marketing
Greater transparency in online advertising In the wake of the 2016 U.S. Presidential Election, Facebook, Twitter, and Google and other digital advertising brokers have received criticism for their mishandling of false news, personal information, and divisive targeted...
by Team Arcalea | Dec 29, 2017 | Brand Development, Business Advice
Our Best Posts from 2017 Before 2017 ends, we thought it would be insightful to look back on some of the content from the year and analyze which posts performed best, and which ones helped our users out the most. There were over 40 new posts in the past year, with one...
by Team Arcalea | Jul 1, 2017 | Social Media Marketing
The Facebook Era With over 2 billion monthly users, Facebook has revolutionized social media and how people interact. Over the years, Facebook has already diversified its business to become an excellent brand marketing platform. In many ways, it can actively engage...
by Team Arcalea | Jun 20, 2016 | Content Marketing, SEO, Social Media Marketing
From Mobile App to Mobile Ads Snapchat, the popular mobile app that lets you send expiring images and videos, has come a long way in just 4 years. In its original version, the app was more private, only letting you send “snaps” (videos or images that last up to 10...
by Team Arcalea | May 10, 2016 | Advanced SEO Techniques, Business Advice, Content Marketing, SEO, Social Media Marketing
Social Media in 2016 With so many social media networks today and each one constantly changing, keeping track of your company profiles across all these channels can be challenging. Everything in a specific social channel is likely to change, sometimes frequently. Most...
