Social media has become an essential tool for communication in modern society. Over the last few years, the number of social networks has multiplied, and the technology has evolved rapidly to integrate with our daily lives. Among these social networks, Instagram has become one of the most popular channels among mobile users.
According to HootSuite, Instagram now has over 500 million active monthly users. 75% of all Instagram users take actions on advertising posts, such as visiting a website and making purchases. Clearly, Instagram has become the new magic spell for businesses to promote brand awareness and drive sales.
What is Instagram?
Instagram is a mobile app for photo and video sharing. It allows users to share pictures and videos both publicly or privately on the app, as well as via other social networking platforms, such as Facebook and Twitter.
Why is Instagram Important for Your Business?
Massive Reach on Instagram
Instagram has over 500 million users, and 70 million photos are shared per day. This means Instagram can help you reach a huge number of audiences, who spend a significant amount of time on the app every day.
Instagram Drives Sales
According to Instagram Advertiser Statistics, 50% of Instagram users are followers of at least one business account. As well, about 60% of them find themselves learned about a product or service on Instagram. Instagram also has a higher conversion rate versus the other social media platforms.
Instagram is a visual platform. It allows you to be creative as a multi-media storyteller, and take advantage of photos and videos to showcase your brand personality for real.
Deeper Audience Engagement
Top brands on Instagram have an average of 4.21% engagement rate. Based on statistics, Instagram is the first place in engagement rate among all social media platforms.
How to Use Instagram Better
Although Instagram is a shortcut to brand success in digital ways, you will have numerous competitors on the platform. The competition is fierce. So, how to stand out rather than being opted out?
Include a Link to Your Site
Add your website link into your bio under username and description. It is a great opportunity to boost traffic to your site. Always remember to include a link to your online shopping site or targeted landing page for your posts.
Keep it consistent! Your name, images, and videos should follow a theme. Many top brands try to use same filters to their images to help create consistent brand personalities. It helps your brand look professional and recognizable.
Try Not to Hard Sell
Visuals help showcase your products without pressuring your customers too much on making the buying decisions. Try to be creative with your images to tell better stories of your products and brands. Coming off too pushy sometimes can decrease your credibility and scare off your customers.
Create Unique Lifestyle Photos to Represent Your Brand Culture
Adding scenarios to your products, instead of just letting them sit there. Using real life background, scenes and models can make your products appear to be more real and inspiring to customers.
Offer Promotions and Exclusive Offers to Followers
Providing your audience bonuses for following your accounts. According to Iconosquare, 41% of Instagram users follow and are willing to follow a brand for promotions, perks, and insider announcements. So, give them the reason to follow and stick with your account.
Include Hashtags to Widen your Discoverability
Hashtags are the keywords used to identify specific messages and topics of your social posts. With an average of 70 million photos created on Instagram every day, Instagram feeds change rapidly. Hashtags are the only identifiers that make your posts discoverable eternally.
Share Your Followers’ Tagged Photos on Your Account
Reposting photos of your followers’ that are associated with your brand is an effective way to engage with your followers. 65% of Instagram users say that they feel honored when a brand mentions them.
Instagram is an effective tool for advertisers to boost brand awareness and increase engagement with customers. It is not only a platform to showcase your brand story, but also a channel through which you can interact with your followers and build customer loyalty.
However, Instagram is not a magical formula that can build your customer relationship in one night. It requires efficient and consistent management of your accounts month over month to bond with your audiences and eventually increase sales.
Arcalea combines marketing professionals and data analysis experts into a single team. We love reading the data, the challenge of "how can we?" and of continuously striving to raise our teammates and client partners to be the best they can be.