Category Archives: Advanced SEO Techniques

Arcalea - Safari 12 and iOS 12 impact on search marketing

How Safari 12 and iOS 12 Affect Search Marketing

As internet use has increased, so has user tracking. Not all user tracking is bad- sometimes the data can be used to serve…
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Arcalea - Google Medic Update

Google Medic Update: What You Need To Know

Google made a significant update to its core algorithm recently, and SEOs and marketers are scrambling to analyze their data and understand what’s…
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Arcalea - Google New Search Console

Everything You Need To Know About Google’s New Search Console

Google recently unveiled its new Search Console, updated with improved functionality and user support in response to user feedback. The new Search Console…
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Arcalea - How Does Google RankBrain Work?

How Does Google RankBrain Work?

Traditionally, search engines use an algorithm to serve up search engine results. But as technology evolved, Google began to incorporate machine learning into…
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How Businesses Learn About Customers Through SEO

How Businesses Learn About Their Customers Through SEO

A single search can speak volumes about a person. Metrics collected on search engines and websites, such as time spent and clicks on…
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Arcalea - Why Every Business Should Focus On Local SEO

Why Every Business Should Focus On Local SEO

Local SEO: Like SEO, But More Local Most businesses are familiar with SEO (Search Engine Optimization), an online strategy intended to increase a…
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Arcalea - How To Do App Store SEO The Right Way

How To Do App Store SEO The Right Way

Most people think that SEO only applies to Google web searches. But what if a business’s goal was not to drive website visits,…
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Arcalea - Get The Best Out Of Your Holiday SEO

Get The Best Out Of Your Holiday SEO

SEO During the Holidays Looking for ways to gain traction on your SEO? Then look no further. The holiday season is the best…
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Arcalea - How the American Disabilities Act Affects Your Website

How the American Disabilities Act Affects Your Business’s Website

The American Disabilities Act of 1990 Originally passed in 1990, the American Disabilities Act (ADA) was the America's first comprehensive civil rights law that…
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Using SEM Keyword Research to Inform Product Changes

Using SEM Keyword Research To Inform Product Changes

This article is written by Jack Saville, an SEO Specialist at Bynder - a digital asset management software provider. The way people use…
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Arcalea - Relevance or Authority

Relevance or Authority: Which Link has More Weight?

Link building is a complex, yet important process. Links are used by Google to rank a website’s usefulness via their search engine results…
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Arcalea How to Use Competitors' Data to Enhance SEO Strategy Featured Image

How to Use Competitors’ Data to Enhance Your SEO Strategy

Understanding your competitive landscape is one of the best ways to gauge how well you’re doing within your niche or industry. Below are…
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Arcalea Featured Image - How to Optimize Your Images and Boost Your Ranking

SEO 101: How to Optimize your Images and Boost Your Website’s Rankings

Blog posts and other written content aren’t the only way to get your pages ranked- optimizing your images can also drive traffic to…
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Arcalea - Leveraging Owned and Paid Media

How to Leverage Earned, Owned, and Paid Media to Get the Best Return

Marketing any product or business on the internet is a skill in its own right and one that you have to master to…
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Arcalea - 4 Digital Marketing Tools You Should Know

4 Digital Marketing Tools You Must Know

With the pace of technology, digital marketing is constantly evolving. Keeping up with these changes while maintaining a high level of service can…
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Arcalea - 4 Sites to Track Algorithm Updates

4 Awesome Sites To Track Google Algorithm Updates

If you have spent any time in the SEO world, then you will most likely have experienced the frustrations that Google’s algorithm changes…
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February’s Unnamed Algorithm Update

The Unnamed February Google Algorithm Updates

Google updates its algorithm close to 600 times a year. Most are minor updates, under-the-hood tweaks that are barely noticeable. But some updates,…
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Arcalea - Top 3 Ranking Factors For 2017

Top 3 Ranking Factors You Should Focus On for 2017

Search Engine Optimization is a broad subject. Google has confirmed that there are over 200 separate ranking factors which determine how a site…
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Arcalea - The Rise of Ad Blockers

The Rise Of Ad Blockers And What To Do About Them

From the start of the internet, one of its great strengths was the fact that people suddenly had free access to unlimited amounts…
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Arcalea - The Most Important Digital Marketing Metrics

The Most Important Digital Marketing Metrics That are Relevant to Your Business

Digital marketing isn’t just about fancy branding or buzzwords, it’s about measurements. It’s difficult to measure how effective a website is, or how…
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Arcalea - How To Get Noticed on Google

How To Get Noticed By Google

The Power of Google Creating a website can be a long hard slog or a labor of love, but either way, if the…
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What Happens When SEO Goes Wrong

What Happens When SEO Goes Wrong Employing a professional SEO company can be expensive. Choosing the cheaper option might sound like a bargain…
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Arcalea - Native Content Launches On Google As An Ad Option

Native Content Launches On Google As An Ad Option

Time To Re-evaluate Your Content Strategy? The beauty of Google is that they always strive to introduce new opportunities to increase revenue streams. This…
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URL Structures for International SEO

Debating URL Structure for International SEO: What Works Best?

Search engines don’t want just to serve their users with the best search results to answer their questions; they ultimately want to serve…
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Arcalea - 4 Big Updates Coming to Apple's App Store

4 Big Updates Coming to the Apple App Store

Apple’s App Store has become its own economy, a self-sustained market worth $20 billion in 2015. As of June 2016, the app store…
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Arcalea - How to Use Video in Your SEO Strategy

How to Use Video in Your SEO Strategy

SEO experts and marketers always talk about writing blogs or using relevant keywords, but what about SEO for another medium? More specifically, what…
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How does Google measure User Experience?

How does Google Measure User Experience?

There’s been a great deal of controversy in the digital marketing community revolving around an article from Tim Soulo about on-page SEO. There’s…
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What is Google AMP Header image

What is Google AMP?

A Better Way to Browse How do you read your articles? If you have a tablet or smartphone, there’s a good chance that…
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5 Major Updates Coming to Google AdWords

5 Major Updates to Google Adwords

Google started their Adwords keynote by announcing massive redesigns to focus on a “mobile-first world.” “The shift to mobile is no longer something…
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Social Media Reference Guide for Summer 2016

The Complete Social Media Reference Guide Summer 2016

Social Media in 2016 With so many social media networks today and each one constantly changing, keeping track of your company profiles across…
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