Category Archives: Business Advice

9 Ways to Save Money in Google Ads in 2019

. Whether you are just getting started or use Google Ads extensively, there are probably some great recommendations for improved performance that you…
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Arcalea - 10 Essential Online Tools For Team Productivity

10 Essential Online Tools to Increase Your Team’s Productivity

Sometimes it seems that no matter how much work you do, you still have so much left to finish. Productivity isn’t just a…
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Arcalea - Why Every Business Should Focus On Local SEO

Why Every Business Should Focus On Local SEO

Local SEO: Like SEO, But More Local Most businesses are familiar with SEO (Search Engine Optimization), an online strategy intended to increase a…
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Arcalea - Using The Buyer's Journey to Increase Conversions

Using the Buyer’s Journey To Increase Conversion Rates

Entrepreneurs and business owners tend to focus on the finish line- “How do we get more users?” or “How do we sell more…
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Arcalea - Craigslist Marketing Featured Image

Is Craigslist Dead? Tips On Using Craigslist For Your Business

When it comes to content marketing channels, businesses tend to use social media networks, blogs, and email campaigns. But there’s another website that…
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Arcalea - Native Advertising vs. Content Marketing

Native Advertising vs. Content Marketing: What’s the Difference?

Native Advertising vs. Content Marketing: What’s the Difference? Advertising continues to be a major channel through which companies attract new customers. But in…
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Arcalea - Arcalea's Top 10 Posts In 2017

Arcalea’s Top 10 Posts In 2017

Our Best Posts from 2017 Before 2017 ends, we thought it would be insightful to look back on some of the content from…
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Arcalea - Content Marketing Trends 2018

Content Marketing Trends to Watch For in 2018

Content marketing thrives in an ever-changing landscape. The strategies used to keep customers engaged is constantly evolving, with newer, more tech-savvy and more…
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Arcalea - How To Share Files On Google Drive

How to Share Files on Google Drive (With Your Team or Your Clients)

Google Drive: File Storage and Sharing Made Easy We use Google Drive to draft new blog posts, take meeting notes, share information with…
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Arcalea - What You Should Know About Gmail Encryption

What You Should Know About Gmail Encryption

Business owners and executives around the world have come to fully embrace, G Suite, formerly Google Apps. Gmail, Docs, Drive, and Calendar have…
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Marketo Domain Mistake: Highlights and Preventative Measures

Marketo Domain Mistake: Highlights and Preventative Measures

Every website has a domain name that helps to form its identity. Over time, this domain name can become extremely valuable, not only…
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Arcalea - Everything You Need to Know About Google IO

Everything You Need to Know About Google I/O 2017

The Google I/O keynote has gotten users and developers buzzing with excitement. After all, Google’s CEO, Sundar Pichai, has presented a comprehensive roadmap…
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Arcalea - Preparing Your Digital Strategy for 2017

Preparing Your Digital Strategy For 2017

One of the most important tasks in running a business is to continually evaluate and improve your processes. This is even more important…
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Arcalea - What are Micro-Moments

What Are Micro-Moments And Why Are They Critical To Your Marketing Success?

Whenever the internet became an everyday phenomenon, and Google established its presence as the market leader of search, there was a seismic shift…
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Arcalea - 4 Social Media Marketing Trends to Watch For in 2017

Social Media Marketing Trends Coming In 2017

Social media marketing has evolved over the last few years.  Industry experts originally predicted that social media would burn itself out as quickly…
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Arcalea - 4 Tips for a Successful PPC Campaign

4 Tips for Creating a Successful Paid Search Campaign

The Paid Search Dilemma Paid advertising can generate a high ROI when done properly. Get it wrong, however, and it can quickly become…
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Arcalea - Is Twitter Dying?

Is Twitter Dying?

It’s been a rough few years for Twitter. The microblogging social media network has seen stagnant user growth, fierce competition from Snapchat and…
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Arcalea - How to Create

How To Create “How To” Content

The internet has become the number one portal for information-gathering and research on the planet. Unless people are aimlessly surfing; they are searching…
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Arcalea - 9 eCommerce Technologies for 2017

E-Commerce Technologies For 2017 And Beyond

Online business has never been more challenging or competitive. In this fast-paced industry, utilizing technology to help gain that competitive advantage has never…
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What Happens When SEO Goes Wrong

What Happens When SEO Goes Wrong Employing a professional SEO company can be expensive. Choosing the cheaper option might sound like a bargain…
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Arcalea - 4 Digital Marketing Trends to Watch For in 2017

4 Digital Marketing Trends to Watch For in 2017

2016 has been a crazy year. We’ve seen the Rio Olympics, President-elect Donald Trump, the Cubs win the World Series, and Virtual Reality…
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Why Quality Backlinks are Important - Arcalea

Why Quality Backlinks are Important

What Are Backlinks? When somebody links back to an indexed URL on your website, this is what SEO professionals refer to as a…
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Arcalea - 5 Tips for Running A Successful Blog for your Business

5 Tips on How to Write a Successful Business Blog

Blogging is a conversation, not a code. Mike Butcher, Editor, TechCrunch Managing a business blog is an excellent way to create valuable content…
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Arcalea - Hire an Agency: Don't Handle SEO Alone

Hire An Agency: Don’t Handle SEO Alone

If You Want to Build a House, Hire a Contractor SEO plays a critical part in your enterprise’s growth. With the constantly expanding…
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Arcalea - Your Guide to Messenger Bots

The War of the Bots: Your Comprehensive Guide to Chatbots

The Messaging App War Source These days it seems there are hundreds of chat apps. Some are for videos and images, some are…
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Arcalea - How to Use Video in Your SEO Strategy

How to Use Video in Your SEO Strategy

SEO experts and marketers always talk about writing blogs or using relevant keywords, but what about SEO for another medium? More specifically, what…
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Rachel’s Step into Digital Marketing

An Intern Stepping into the Digital Marketing World

To survive in the digital marketing world, you must talk-the-talk and walk-the-walk, bottom line. If this means going through hours of online trainings,…
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The Future of Mobile Wallets

The Future of Mobile Wallets

The Potential of Mobile Wallets According to Urban Airship, 54% of surveyed consumers used mobile wallets, but felt that the best features were…
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4 Online Shopping Trends to Follow in 2016

4 Online Shopping Trends to Watch in 2016

How and where we shop has changed considerably in just the past few years. These days, we have the ability to buy products…
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What role does Marketing Automation play in your business?

What Role Does Marketing Automation Play in Your Business?

The very core of marketing automation is about creating personalized one-to-one experiences that are triggered by user-defined events. An effective campaign requires sending…
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