Category Archives: PPC

Arcalea - 4 PPC Strategies You Should KnowA bout

4 PPC Strategies You Should Know About

4 Pay-per-click (PPC) campaigns have become a proven strategy to boost traffic and awareness for virtually any business. With even a modest investment,…
Continue reading
Arcalea - PPC v. PPM

Pay per Click (PPC) vs. Pay per Impressions (PPM): Which One Is Best For Digital Ads?

The Rise Of Paid Advertising The Internet has become a busy and noisy place, and standing out from the crowd has become a…
Continue reading
Arcalea - Retargeting v. Remarketing

Retargeting v. Remarketing

Retargeting and remarketing, they’re they same, right? Eh, not exactly. Although the words technically mean the same thing, they are still not completely…
Continue reading
Arcalea - The Absolute Beginner's Guide to Creating Facebook Ads

The Beginner’s Guide to Creating Effective Facebook Ads

  Social Media Advertising: The Newest Ad Platform Facebook isn’t just a social network anymore, but one of the most lucrative ad platforms…
Continue reading
Arcalea - 7 Tips To Improve Your Ad Copy Featured Image

7 Tips to Improve Your Ad Copy

How to Improve Your Ad Copy Ad copy is defined as the most important text in any clickable advertisement. The ad copy text…
Continue reading
Arcalea- An Intro to Google’s DoubleClick

An Intro to Google’s DoubleClick

There are various advertising platforms available from search to display, and programmatic to mobile. One challenge often faced is the ability to pull…
Continue reading
Arcalea - 4 Tips for a Successful PPC Campaign

4 Tips for Creating a Successful Paid Search Campaign

The Paid Search Dilemma Paid advertising can generate a high ROI when done properly. Get it wrong, however, and it can quickly become…
Continue reading
Arcalea - 9 eCommerce Technologies for 2017

E-Commerce Technologies For 2017 And Beyond

Online business has never been more challenging or competitive. In this fast-paced industry, utilizing technology to help gain that competitive advantage has never…
Continue reading
Arcalea - 5 Ways Your Business Can Benefit From PPC

5 Ways Your Business Can Benefit from PPC

In some cases, creating organic content simply isn’t enough. You could write blog posts on coffee beans all day, but if a cafe…
Continue reading
Arcalea - Native Content Launches On Google As An Ad Option

Native Content Launches On Google As An Ad Option

Time To Re-evaluate Your Content Strategy? The beauty of Google is that they always strive to introduce new opportunities to increase revenue streams. This…
Continue reading
Arcalea - Hire an Agency: Don't Handle SEO Alone

Hire An Agency: Don’t Handle SEO Alone

If You Want to Build a House, Hire a Contractor SEO plays a critical part in your enterprise’s growth. With the constantly expanding…
Continue reading
Arcalea - 4 Big Updates Coming to Apple's App Store

4 Big Updates Coming to the Apple App Store

Apple’s App Store has become its own economy, a self-sustained market worth $20 billion in 2015. As of June 2016, the app store…
Continue reading
Arcalea - What are Programmatic Ads?

What are Programmatic Ads?

You may have heard of programmatic ads, either through talking to sales reps or simply browsing an advertising blog. You might even have…
Continue reading
5 Major Updates Coming to Google AdWords

5 Major Updates to Google Adwords

Google started their Adwords keynote by announcing massive redesigns to focus on a “mobile-first world.” “The shift to mobile is no longer something…
Continue reading
Local Search Marketing Optimization

Entrepreneur’s Zen: Local Search Optimization (Part 2)

(continued from Part 1) Local Search Optimization Start with Local Search Optimization. Local results factor into over 50% of today’s search engine results.…
Continue reading
Boosting Adwords Performance

3 Unconventional Methods to Boost Adwords Performance

If your brand is active in the PPC space, you’re always looking for ways to improve your ad campaign. The digital marketing landscape…
Continue reading
How can Small Businesses get Started with Digital Marketing

How can Small Businesses Engage in Digital Marketing?

  Digital Marketing 101 Even a few years ago small businesses might have been deterred by the mere concept of running their own…
Continue reading
PPC in Charlotte

Identifying Trends In Pay-Per-Click Keywords within Charlotte, NC

Charlotte is a bustling, thoroughly modern city, and is one of the capitals of the “new economy” along the eastern US seaboard. There's…
Continue reading
Request a competitive assessment today.