The Importance Of A Great Business Website In today’s digital age, practically everything and anything happens online, which is why a dedicated website is a must for any startup business. If you think that a Facebook page, Twitter or Instagram share is enough to market and sustain your small business, you better think again, because […]

Digital Marketing involves a lot of work and can be overwhelming for someone who is not a web expert. Driving traffic to a website is definitely no easy task, especially if you aim to rank highly on Google’s organic search results. If your aim is to drive or increase website traffic, Google Adwords or a […]

  Setting up goals in Google Google Analytics is a powerful tool in any search marketing agency’s arsenal. It can provide insight and analysis into your website’s traffic like no other competitor can. Understanding who comes to your website and how they use it can help you make decisions on how to improve your business’s […]

Ad copy is defined as the most important text in any clickable advertisement. The ad copy text is usually found in between the title and display URL of an ad that is seen on a search engine results or web page. Google makes it relatively easy to start a PPC campaign— all you need is […]

Local-level marketing has always been a challenge, particularly for large companies or national brands with multiple business locations. Most of the time, a centralized brand message is implemented in conjunction with geo-specific messaging to address local consumers. Companies nowadays recognize that they need to focus locally to better address the needs of consumers. Local search engines […]

The Google I/O keynote has gotten users and developers buzzing with excitement. After all, Google’s CEO, Sundar Pichai, has presented a comprehensive roadmap on Google’s future, with its improved processes and innovative technology. Similar to Apple’s Worldwide Developer’s Conference (WWDC), Google I/O is geared specifically towards developers. Undoubtedly one of Silicon Valley’s major powerhouses, Google […]

The Paid Search Dilemma Paid advertising can generate a high ROI when done properly. Get it wrong, however, and it can quickly become an expensive waste of time. Paid search is yet another valuable skill that any small business owner needs to master if they want to grow their online business. There are three fundamental […]

Influencer marketing is a relatively new term for one of the oldest marketing tactics in the world. In simple terms, you are leveraging the influence of someone else that has already gained a positive reputation within your niche to recommend your products. Have you ever seen a celebrity advertising a particular brand of shampoo? Or […]

The study of optimizing for search has become vital in today’s markets. How can you design your web properties to show up more prominently than your competitors? So much has gone into experimenting, testing, measuring, and learning how search engines display results. In the process, marketers developed a unique set of vocabulary that can sound […]

Nowadays, people are constantly immersed in their mobile devices. Mobile phones and tablets have become a significant part of modern people’s life, especially when it comes down to mobile search. Since mobile searches provide audiences immediate results on the go, it plays a big role in local search. According to Search Engine Watch, 79 percent […]

Google’s entire business strategy has always been built on generating revenue from its advertising platform. As any good marketer will tell you, the key to running a successful advertising campaign is built on consistent and persistent testing. In recent years, Google has continuously updated and refined the way their product listing ads are displayed. Today, […]

In some cases, creating organic content simply isn’t enough. You could write blog posts on coffee beans all day, but if a cafe has been gaining popularity over a few years, chances are they’ll grab the top search result position. This is where Pay-per-click, or PPC advertising, comes in. What is PPC? PPC advertising is […]

It is hard to believe that it was less than ten years ago that the iPhone was launched, and with it, the online landscape changed virtually overnight. People were no longer tied to their desktops for internet access, and as technology evolved, more users were switching to mobile. The world of technology is forever changing. […]

Big news: if you’re one of the over one billion Gmail users, the erosion of your privacy just became more pronounced. Or the “opportunity for personalized marketing” just increased in depth. Either way ads are becoming increasingly targeted, and now your Gmail data is now being cross-referenced with DoubleClick – a Google-owned tracking company that […]

After weeks of hype marketing and several leaks, Google’s event has come and gone. We’ve had time to sit down and find out more about the latest products that the search engine giant has been developing. 5.  Google Home Source Home is Google’s response to Amazon Echo, a “smart speaker” that listens to your voice […]

Each year, many retail companies fail to update their marketing practices to accommodate the annual rush of holiday shoppers. This leaves a wide opening for younger businesses to swoop in and snatch up some of the resulting windfall. For a small, highly specialized business, this holiday rush may be critical to the entire year’s financial […]

This is part one of a guest post series by Taylor Gaines, Founder of TNT Digital Media. In this series, Taylor covers how search plays a significant role in social media, how social search differs from typical search engines like Google, and how you can learn to use it to your advantage. Social Media is […]

What is Shop the Look? Do you ever come across an image online of someone wearing something you wanted? Maybe you’ve seen a dress and you just want to look up where to get it from, or how much it might cost. Google wants to help you out. Google is beginning to test out a […]

You may have heard of programmatic ads, either through talking to sales reps or simply browsing an advertising blog. You might even have heard that it will become an $18.2 billion market by 2018, accounting for 33% of all digital ad sales. And yet, you may still be wondering… What are Programmatic Ads? The short […]

Retargeting and remarketing, they’re they same, right? Eh, not exactly. Although the words technically mean the same thing, they are still not completely interchangeable. Back in 2010, Google Adwords launched a form of retargeting for their Display Network, now coined as “remarketing.” So what is the real difference between retargeting and remarketing? Retargeting is the […]

From Algorithms to AI Since its beginning, Google has employed simple but effective algorithms to deliver results. PageRank, Google’s first algorithm, served up results based on backlinks. The higher the number of backlinks a website has, the more relevant or important that website is. With RankBrain, it seems clear that Google’s future lies in artificial intelligence. What […]

During the DoubleClick Leadership Summit, Google announced important updates to its Accelerated Mobile Pages (AMP) and DoubleClick Bid Manager. Most notably, AMP will see more ads and landing pages designed for the optimized page experience. We’ve discussed Google AMP in the past, but here’s a quick recap: Google has recently invested and promoted in AMP, […]

There’s been a great deal of controversy in the digital marketing community revolving around an article from Tim Soulo about on-page SEO. There’s an overwhelming push towards ignoring on-page SEO and focusing on building links, editorial outreach, and other off-page efforts. So how does Google measure User Experience? Many digital marketers are missing this major […]

A Better Way to Browse How do you read your articles? If you have a tablet or smartphone, there’s a good chance that you’re reading the news or checking your feed on a phone or tablet. In fact, even Google has said that more people search on mobile than on desktop– in 10 different countries. […]

Inbound Marketing – A New Approach to Marketing The days of cold calling are behind us. These dated outbound marketing methodologies such as buying email lists and calling every company in town have become less and less effective over the years. There’s been a major shift occurring over the past ten years in the marketing world […]

Google started their Adwords keynote by announcing massive redesigns to focus on a “mobile-first world.” “The shift to mobile is no longer something that will happen or is happening,” announced Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, “The shift has happened.” On May 24, at the Google Performance Summit, Google announced major updates […]

(continued from Part 1) Local Search Optimization Start with Local Search Optimization. Local results factor into over 50% of today’s search engine results. Local results feed everything from primary aggregators of information (Google, Acxiom, Facebook, etc.) and distribute this information to thousands (yes, thousands) of secondary and tertiary sites which contain your business information. Every […]

Real client example of how different pillars of Search Marketing Optimization combine to influence the total solution, and how a team’s approach can fundamentally change through the process.

The Importance Of A Great Business Website In today’s digital age, practically everything and anything happens online, which is why a dedicated website is a must for any startup business. If you think that a Facebook page, Twitter or Instagram share is enough to market and sustain your small business, you better think again, because […]

Digital Marketing involves a lot of work and can be overwhelming for someone who is not a web expert. Driving traffic to a website is definitely no easy task, especially if you aim to rank highly on Google’s organic search results. If your aim is to drive or increase website traffic, Google Adwords or a […]

  Setting up goals in Google Google Analytics is a powerful tool in any search marketing agency’s arsenal. It can provide insight and analysis into your website’s traffic like no other competitor can. Understanding who comes to your website and how they use it can help you make decisions on how to improve your business’s […]

Ad copy is defined as the most important text in any clickable advertisement. The ad copy text is usually found in between the title and display URL of an ad that is seen on a search engine results or web page. Google makes it relatively easy to start a PPC campaign— all you need is […]

Local-level marketing has always been a challenge, particularly for large companies or national brands with multiple business locations. Most of the time, a centralized brand message is implemented in conjunction with geo-specific messaging to address local consumers. Companies nowadays recognize that they need to focus locally to better address the needs of consumers. Local search engines […]

The Google I/O keynote has gotten users and developers buzzing with excitement. After all, Google’s CEO, Sundar Pichai, has presented a comprehensive roadmap on Google’s future, with its improved processes and innovative technology. Similar to Apple’s Worldwide Developer’s Conference (WWDC), Google I/O is geared specifically towards developers. Undoubtedly one of Silicon Valley’s major powerhouses, Google […]

The Paid Search Dilemma Paid advertising can generate a high ROI when done properly. Get it wrong, however, and it can quickly become an expensive waste of time. Paid search is yet another valuable skill that any small business owner needs to master if they want to grow their online business. There are three fundamental […]

Influencer marketing is a relatively new term for one of the oldest marketing tactics in the world. In simple terms, you are leveraging the influence of someone else that has already gained a positive reputation within your niche to recommend your products. Have you ever seen a celebrity advertising a particular brand of shampoo? Or […]

The study of optimizing for search has become vital in today’s markets. How can you design your web properties to show up more prominently than your competitors? So much has gone into experimenting, testing, measuring, and learning how search engines display results. In the process, marketers developed a unique set of vocabulary that can sound […]

Nowadays, people are constantly immersed in their mobile devices. Mobile phones and tablets have become a significant part of modern people’s life, especially when it comes down to mobile search. Since mobile searches provide audiences immediate results on the go, it plays a big role in local search. According to Search Engine Watch, 79 percent […]

Google’s entire business strategy has always been built on generating revenue from its advertising platform. As any good marketer will tell you, the key to running a successful advertising campaign is built on consistent and persistent testing. In recent years, Google has continuously updated and refined the way their product listing ads are displayed. Today, […]

In some cases, creating organic content simply isn’t enough. You could write blog posts on coffee beans all day, but if a cafe has been gaining popularity over a few years, chances are they’ll grab the top search result position. This is where Pay-per-click, or PPC advertising, comes in. What is PPC? PPC advertising is […]

It is hard to believe that it was less than ten years ago that the iPhone was launched, and with it, the online landscape changed virtually overnight. People were no longer tied to their desktops for internet access, and as technology evolved, more users were switching to mobile. The world of technology is forever changing. […]

Big news: if you’re one of the over one billion Gmail users, the erosion of your privacy just became more pronounced. Or the “opportunity for personalized marketing” just increased in depth. Either way ads are becoming increasingly targeted, and now your Gmail data is now being cross-referenced with DoubleClick – a Google-owned tracking company that […]

After weeks of hype marketing and several leaks, Google’s event has come and gone. We’ve had time to sit down and find out more about the latest products that the search engine giant has been developing. 5.  Google Home Source Home is Google’s response to Amazon Echo, a “smart speaker” that listens to your voice […]

Each year, many retail companies fail to update their marketing practices to accommodate the annual rush of holiday shoppers. This leaves a wide opening for younger businesses to swoop in and snatch up some of the resulting windfall. For a small, highly specialized business, this holiday rush may be critical to the entire year’s financial […]

This is part one of a guest post series by Taylor Gaines, Founder of TNT Digital Media. In this series, Taylor covers how search plays a significant role in social media, how social search differs from typical search engines like Google, and how you can learn to use it to your advantage. Social Media is […]

What is Shop the Look? Do you ever come across an image online of someone wearing something you wanted? Maybe you’ve seen a dress and you just want to look up where to get it from, or how much it might cost. Google wants to help you out. Google is beginning to test out a […]

You may have heard of programmatic ads, either through talking to sales reps or simply browsing an advertising blog. You might even have heard that it will become an $18.2 billion market by 2018, accounting for 33% of all digital ad sales. And yet, you may still be wondering… What are Programmatic Ads? The short […]

Retargeting and remarketing, they’re they same, right? Eh, not exactly. Although the words technically mean the same thing, they are still not completely interchangeable. Back in 2010, Google Adwords launched a form of retargeting for their Display Network, now coined as “remarketing.” So what is the real difference between retargeting and remarketing? Retargeting is the […]

From Algorithms to AI Since its beginning, Google has employed simple but effective algorithms to deliver results. PageRank, Google’s first algorithm, served up results based on backlinks. The higher the number of backlinks a website has, the more relevant or important that website is. With RankBrain, it seems clear that Google’s future lies in artificial intelligence. What […]

During the DoubleClick Leadership Summit, Google announced important updates to its Accelerated Mobile Pages (AMP) and DoubleClick Bid Manager. Most notably, AMP will see more ads and landing pages designed for the optimized page experience. We’ve discussed Google AMP in the past, but here’s a quick recap: Google has recently invested and promoted in AMP, […]

There’s been a great deal of controversy in the digital marketing community revolving around an article from Tim Soulo about on-page SEO. There’s an overwhelming push towards ignoring on-page SEO and focusing on building links, editorial outreach, and other off-page efforts. So how does Google measure User Experience? Many digital marketers are missing this major […]

A Better Way to Browse How do you read your articles? If you have a tablet or smartphone, there’s a good chance that you’re reading the news or checking your feed on a phone or tablet. In fact, even Google has said that more people search on mobile than on desktop– in 10 different countries. […]

Inbound Marketing – A New Approach to Marketing The days of cold calling are behind us. These dated outbound marketing methodologies such as buying email lists and calling every company in town have become less and less effective over the years. There’s been a major shift occurring over the past ten years in the marketing world […]

Google started their Adwords keynote by announcing massive redesigns to focus on a “mobile-first world.” “The shift to mobile is no longer something that will happen or is happening,” announced Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, “The shift has happened.” On May 24, at the Google Performance Summit, Google announced major updates […]

(continued from Part 1) Local Search Optimization Start with Local Search Optimization. Local results factor into over 50% of today’s search engine results. Local results feed everything from primary aggregators of information (Google, Acxiom, Facebook, etc.) and distribute this information to thousands (yes, thousands) of secondary and tertiary sites which contain your business information. Every […]

Real client example of how different pillars of Search Marketing Optimization combine to influence the total solution, and how a team’s approach can fundamentally change through the process.

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