Category Archives: SEO

Arcalea - Seasonal vs. Evergreen Content

Evergreen vs. Seasonal Content

Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content. Some marketers and writers will tell…
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Arcalea - The Ideal Length of a Blog Post

The Ideal Length of a Blog Post

Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from…
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Arcalea - Year In Review Google

2018: Year In Review – Google

This is the fourth and final installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a…
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Arcalea - Squarespace vs. WordPress vs. Wix

Squarespace vs. WordPress vs. Wix: Which One is Best for SEO?

Many of our clients and leads ask us: “which content management system should I use?” Some may even ask us “what is a…
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Different Types of SEO

Understanding the Different Types of SEO

One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in the company says “we need…
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Arcalea - SEO vs. SEM

SEO vs. SEM: What’s the Difference?

What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about…
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Arcalea - Google Medic Update

Google Medic Update: What You Need To Know

Google made a significant update to its core algorithm recently, and SEOs and marketers are scrambling to analyze their data and understand what’s…
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Arcalea - 7 Useful Tips for Online Business Development

7 Useful Tips for Online Business Development

Anyone can start an online business, but the hard part is growing it. That often requires time and money that many owners and…
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Arcalea - Should I Hire an SEO Company?

Should I Hire An SEO Company?

Most companies are aware that Search Engine Optimization can do wonders to improve their website, drive traffic, generate leads, and increase sales. The…
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Arcalea - SEO Tips for B2B Companies

Useful SEO Tips for B2B Companies

B2B companies occupy a large niche. They tend to bring in large and steady revenues, but often struggle to find potential customers. That’s…
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Arcalea - How Data Can Inform Your Marketing Strategy

How Data Can Inform Your Marketing Strategy

For a long time, people have had the misconception that data and creativity are opposites - that data, with all its numbers, stifles…
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Arcalea - Wikipedia SEO Strategy

Using Wikipedia for your SEO Strategy

Wikipedia is probably the most popular source of online information today. With millions of visitors each day, it’s definitely a rich source of…
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Arcalea - Google New Search Console

Everything You Need To Know About Google’s New Search Console

Google recently unveiled its new Search Console, updated with improved functionality and user support in response to user feedback. The new Search Console…
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Arcalea - The Importance of Email Marketing

The Importance of Email Marketing

If a business wants to communicate with a customer, the best way to do it is through an email. According to Hubspot, 86%…
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Arcalea - How Does Google RankBrain Work?

How Does Google RankBrain Work?

Traditionally, search engines use an algorithm to serve up search engine results. But as technology evolved, Google began to incorporate machine learning into…
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Arcalea - The 2018 SEO Checklist

The 2018 SEO Checklist

Staying On Top Of SEO Search Engine Optimization is a constantly evolving landscape. To save you the trouble of following each update and…
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Arcalea - Why Every Business Should Focus On Local SEO

Why Every Business Should Focus On Local SEO

Local SEO: Like SEO, But More Local Most businesses are familiar with SEO (Search Engine Optimization), an online strategy intended to increase a…
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Arcalea - Big Changes At Facebook

Big Changes at Facebook

At the beginning of this year, Facebook announced major changes to its news feed algorithms that will alter the future of the site’s…
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Arcalea - Using The Buyer's Journey to Increase Conversions

Using the Buyer’s Journey To Increase Conversion Rates

Entrepreneurs and business owners tend to focus on the finish line- “How do we get more users?” or “How do we sell more…
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Arcalea - Amazon SEO

The Beginner’s Guide to Amazon SEO

Search Engine Optimization (SEO) doesn’t apply to only Google, but actually to any major service, website, or app that uses a search engine.…
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Arcalea - How To Do App Store SEO The Right Way

How To Do App Store SEO The Right Way

Most people think that SEO only applies to Google web searches. But what if a business’s goal was not to drive website visits,…
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Arcalea - Craigslist Marketing Featured Image

Is Craigslist Dead? Tips On Using Craigslist For Your Business

When it comes to content marketing channels, businesses tend to use social media networks, blogs, and email campaigns. But there’s another website that…
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Arcalea - What Does HTTPS Mean?

What Does HTTPS Mean?

As frequent web users, you might notice the letters “http” or “https” at the beginning of any web link. Depending on your browser,…
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Arcalea - The State of SEO 2018

The State of SEO in 2018

We are officially in 2018! This is the best time to learn about all the current trends in SEO and search marketing so…
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Arcalea - Get The Best Out Of Your Holiday SEO

Get The Best Out Of Your Holiday SEO

SEO During the Holidays Looking for ways to gain traction on your SEO? Then look no further. The holiday season is the best…
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Arcalea - Search Marketing Trends in 2018

Search Marketing Trends To Watch Out For In 2018

As December 2017 comes to an end, digital marketers are already speculating which trends will become most prevalent in 2018. From AI to…
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5 Ways Content Marketing Can Grow your Business

5 Ways Content Writing Can Grow Your Business

Why You Should Have A Blog Business owners tend to be skeptical about the value of a blog, either due to time or…
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How Does Google Plus Affect SEO Featured Image

How Does Google Plus Affect SEO?

Let’s be honest: Google runs most of the internet, but a lot of users and businesses still don’t see the point of Google…
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10 Best Practices For Web Design

10 Best Practices For Web Design

The Importance Of A Great Business Website In today’s digital age, practically everything and anything happens online, which is why a dedicated website…
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Arcalea - How Does PPC Work?

How Does Pay-Per-Click Work?

Digital Marketing involves a lot of work and can be overwhelming for someone who is not a web expert. Driving traffic to a…
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