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Category Archives: SEO
By Team Arcalea
February 11, 2019
Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content. Some marketers and writers will tell…
By Team Arcalea
February 1, 2019
Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from…
By Team Arcalea
December 31, 2018
This is the fourth and final installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a…
By Team Arcalea
October 30, 2018
Many of our clients and leads ask us: “which content management system should I use?” Some may even ask us “what is a…
By Team Arcalea
September 10, 2018
One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in the company says “we need…
By Team Arcalea
September 4, 2018
What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about…
By Team Arcalea
August 28, 2018
Google made a significant update to its core algorithm recently, and SEOs and marketers are scrambling to analyze their data and understand what’s…
By Team Arcalea
July 17, 2018
Anyone can start an online business, but the hard part is growing it. That often requires time and money that many owners and…
By Team Arcalea
June 20, 2018
Most companies are aware that Search Engine Optimization can do wonders to improve their website, drive traffic, generate leads, and increase sales. The…
By Team Arcalea
June 11, 2018
B2B companies occupy a large niche. They tend to bring in large and steady revenues, but often struggle to find potential customers. That’s…
By Team Arcalea
June 5, 2018
For a long time, people have had the misconception that data and creativity are opposites - that data, with all its numbers, stifles…
By Team Arcalea
May 23, 2018
Wikipedia is probably the most popular source of online information today. With millions of visitors each day, it’s definitely a rich source of…
By Team Arcalea
May 4, 2018
Google recently unveiled its new Search Console, updated with improved functionality and user support in response to user feedback. The new Search Console…
By Team Arcalea
April 27, 2018
If a business wants to communicate with a customer, the best way to do it is through an email. According to Hubspot, 86%…
By Team Arcalea
April 13, 2018
Traditionally, search engines use an algorithm to serve up search engine results. But as technology evolved, Google began to incorporate machine learning into…
By Team Arcalea
March 29, 2018
Staying On Top Of SEO Search Engine Optimization is a constantly evolving landscape. To save you the trouble of following each update and…
By Team Arcalea
March 20, 2018
Local SEO: Like SEO, But More Local Most businesses are familiar with SEO (Search Engine Optimization), an online strategy intended to increase a…
March 14, 2018
At the beginning of this year, Facebook announced major changes to its news feed algorithms that will alter the future of the site’s…
By Team Arcalea
March 13, 2018
Entrepreneurs and business owners tend to focus on the finish line- “How do we get more users?” or “How do we sell more…
By Team Arcalea
February 26, 2018
Search Engine Optimization (SEO) doesn’t apply to only Google, but actually to any major service, website, or app that uses a search engine.…
By Team Arcalea
February 19, 2018
Most people think that SEO only applies to Google web searches. But what if a business’s goal was not to drive website visits,…
By Team Arcalea
February 12, 2018
When it comes to content marketing channels, businesses tend to use social media networks, blogs, and email campaigns. But there’s another website that…
By Team Arcalea
January 9, 2018
As frequent web users, you might notice the letters “http” or “https” at the beginning of any web link. Depending on your browser,…
By Team Arcalea
January 4, 2018
We are officially in 2018! This is the best time to learn about all the current trends in SEO and search marketing so…
By Team Arcalea
December 15, 2017
SEO During the Holidays Looking for ways to gain traction on your SEO? Then look no further. The holiday season is the best…
By Team Arcalea
December 10, 2017
As December 2017 comes to an end, digital marketers are already speculating which trends will become most prevalent in 2018. From AI to…
By Team Arcalea
November 29, 2017
Why You Should Have A Blog Business owners tend to be skeptical about the value of a blog, either due to time or…
By Team Arcalea
November 20, 2017
Let’s be honest: Google runs most of the internet, but a lot of users and businesses still don’t see the point of Google…
By Team Arcalea
November 15, 2017
The Importance Of A Great Business Website In today’s digital age, practically everything and anything happens online, which is why a dedicated website…
By Team Arcalea
November 10, 2017
Digital Marketing involves a lot of work and can be overwhelming for someone who is not a web expert. Driving traffic to a…