by Team Arcalea | May 13, 2019 | SEO
Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search engines like Google. Among the most important concepts are keywords, alt-text, and meta description. If you want users to actually find your website, you need...
by Team Arcalea | Feb 1, 2019 | Content Marketing, SEO
Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from promotion to blog length, but many writers and marketers get stuck on the latter. If you’ve already done a little research into the ideal blog...
by Team Arcalea | Dec 31, 2018 | SEO, Social Media Marketing
This is the fourth and final installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where we think they’re headed in the coming year. We’ve covered Facebook, Twitter, LinkedIn, and Snapchat,...
by Team Arcalea | Oct 30, 2018 | SEO
Many of our clients and leads ask us: “which content management system should I use?” Some may even ask us “what is a content management system anyway?” With so many options available for starting and designing a website, it can be (understandably) confusing to know...
by Team Arcalea | Sep 10, 2018 | SEO
One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in the company says “we need a better SEO strategy” or “we need to hire an SEO agency”. You may even have heard someone mention “good SEO” and “bad SEO”. But...
by Team Arcalea | Sep 4, 2018 | SEO
What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about online marketing strategy, but there are actually quite a few key differences that set these two...
