Category Archives: SEO

Arcalea - 7 Useful Tips for Online Business Development

7 Useful Tips for Online Business Development

Anyone can start an online business, but the hard part is growing it. That often requires time and money that many owners and…
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Arcalea - Should I Hire an SEO Company?

Should I Hire An SEO Company?

Most companies are aware that Search Engine Optimization can do wonders to improve their website, drive traffic, generate leads, and increase sales. The…
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Arcalea - SEO Tips for B2B Companies

Useful SEO Tips for B2B Companies

B2B companies occupy a large niche. They tend to bring in large and steady revenues, but often struggle to find potential customers. That’s…
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Arcalea - How Data Can Inform Your Marketing Strategy

How Data Can Inform Your Marketing Strategy

For a long time, people have had the misconception that data and creativity are opposites - that data, with all its numbers, stifles…
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Arcalea - Wikipedia SEO Strategy

Using Wikipedia for your SEO Strategy

Wikipedia is probably the most popular source of online information today. With millions of visitors each day, it’s definitely a rich source of…
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Arcalea - Google New Search Console

Everything You Need To Know About Google’s New Search Console

Google recently unveiled its new Search Console, updated with improved functionality and user support in response to user feedback. The new Search Console…
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Arcalea - The Importance of Email Marketing

The Importance of Email Marketing

If a business wants to communicate with a customer, the best way to do it is through an email. According to Hubspot, 86%…
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Arcalea - How Does Google RankBrain Work?

How Does Google RankBrain Work?

Traditionally, search engines use an algorithm to serve up search engine results. But as technology evolved, Google began to incorporate machine learning into…
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Arcalea - The 2018 SEO Checklist

The 2018 SEO Checklist

Staying On Top Of SEO Search Engine Optimization is a constantly evolving landscape. To save you the trouble of following each update and…
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Arcalea - Why Every Business Should Focus On Local SEO

Why Every Business Should Focus On Local SEO

Local SEO: Like SEO, But More Local Most businesses are familiar with SEO (Search Engine Optimization), an online strategy intended to increase a…
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Arcalea - Big Changes At Facebook

Big Changes at Facebook

At the beginning of this year, Facebook announced major changes to its news feed algorithms that will alter the future of the site’s…
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Arcalea - Using The Buyer's Journey to Increase Conversions

Using the Buyer’s Journey To Increase Conversion Rates

Entrepreneurs and business owners tend to focus on the finish line- “How do we get more users?” or “How do we sell more…
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Arcalea - Amazon SEO

The Beginner’s Guide to Amazon SEO

Search Engine Optimization (SEO) doesn’t apply to only Google, but actually to any major service, website, or app that uses a search engine.…
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Arcalea - How To Do App Store SEO The Right Way

How To Do App Store SEO The Right Way

Most people think that SEO only applies to Google web searches. But what if a business’s goal was not to drive website visits,…
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Arcalea - Craigslist Marketing Featured Image

Is Craigslist Dead? Tips On Using Craigslist For Your Business

When it comes to content marketing channels, businesses tend to use social media networks, blogs, and email campaigns. But there’s another website that…
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Arcalea - What Does HTTPS Mean?

What Does HTTPS Mean?

As frequent web users, you might notice the letters “http” or “https” at the beginning of any web link. Depending on your browser,…
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Arcalea - The State of SEO 2018

The State of SEO in 2018

We are officially in 2018! This is the best time to learn about all the current trends in SEO and search marketing so…
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Arcalea - Get The Best Out Of Your Holiday SEO

Get The Best Out Of Your Holiday SEO

SEO During the Holidays Looking for ways to gain traction on your SEO? Then look no further. The holiday season is the best…
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Arcalea - Search Marketing Trends in 2018

Search Marketing Trends To Watch Out For In 2018

As December 2017 comes to an end, digital marketers are already speculating which trends will become most prevalent in 2018. From AI to…
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5 Ways Content Marketing Can Grow your Business

5 Ways Content Writing Can Grow Your Business

Why You Should Have A Blog Business owners tend to be skeptical about the value of a blog, either due to time or…
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How Does Google Plus Affect SEO Featured Image

How Does Google Plus Affect SEO?

Let’s be honest: Google runs most of the internet, but a lot of users and businesses still don’t see the point of Google…
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10 Best Practices For Web Design

10 Best Practices For Web Design

The Importance Of A Great Business Website In today’s digital age, practically everything and anything happens online, which is why a dedicated website…
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Arcalea - How Does PPC Work?

How Does Pay-Per-Click Work?

Digital Marketing involves a lot of work and can be overwhelming for someone who is not a web expert. Driving traffic to a…
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Arcalea - How To Share Files On Google Drive

How to Share Files on Google Drive (With Your Team or Your Clients)

Google Drive: File Storage and Sharing Made Easy We use Google Drive to draft new blog posts, take meeting notes, share information with…
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Arcalea - What You Should Know About Gmail Encryption

What You Should Know About Gmail Encryption

Business owners and executives around the world have come to fully embrace, G Suite, formerly Google Apps. Gmail, Docs, Drive, and Calendar have…
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Arcalea - How To Set Goals In Google Analytics

How to Set Goals in Google Analytics and Track Your Conversions

  Setting up goals in Google Google Analytics is a powerful tool in any search marketing agency’s arsenal. It can provide insight and…
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Arcalea - 15 Best Places To Promote Your Blog Post

15 Best Places to Promote Your Blog Post After It’s Published

Some people think that traffic just pours in after publishing a blog post. In reality, you have to spend just as much time…
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Arcalea - The Science Behind A Captivating Headline Featured Image

The Science Behind A Captivating Blog Post Headline

Why a Good Headline is Important People like to say, “don’t judge a book by its cover,” even though they do it all…
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Arcalea - Why Is My Website Losing Traffic Feature Image

“Why Is My Website Losing Traffic?”: Explanations and Solutions to a Traffic Drop

  Search Traffic Loss It’s one of the most common concerns: why is my website losing traffic? You may have fully optimized pages…
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Arcalea - Retargeting v. Remarketing

Retargeting v. Remarketing

Retargeting and remarketing, they’re they same, right? Eh, not exactly. Although the words technically mean the same thing, they are still not completely…
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