Content Marketing Strategy Charlotte

Content Marketing is any usage of written or multimedia content created to help promote your products or services. It usually accomplishes this through improving brand awareness and bolstering the perceived authority of your website. Popular forms of content include blogs, white papers, and ebooks, as well as more advanced options such as videos, infographics, and rich media. Content marketing conveys valuable information in an interesting and engaging way, encouraging visitors to remain on your website and have a look around.

Local Content Marketing for the Charlotte Area

Locally based content marketing takes advantage of the rich diversity of industries in a city like Charlotte, where there are thousands of potential customers in the greater area alone. By optimizing your website for local traffic, you can leap ahead of the competition – who will be forced to compete through organic search results alone. Combined with a local approach to your company's SEO campaign, your website will show up first when local customers go looking for what you have to offer.

This is the new internet: quick, mobile optimized, and locally friendly, and in a client-rich and diverse environment like Charlotte, you want to take advantage of every opportunity available to pull ahead. After all, you're not the only one working towards the same goal – and dominating the local search scene for your industry is crucial to maximizing your return on investment.

High Quality Content Marketing by Arcalea

Incidentally, content does more than present your website as an industry authority. It offers your customer greater value for their experience. Whether it's through an informative blog entry, which tells your customer how to use the product they've purchased, or an infographic, which illustrates a series of authoritative tips regarding a frequently asked question, good content works to give a visitor something in exchange for the time they've spent looking at it. Without this crucial factor, the clock is going to be ticking; unless something leaps out, and convinces them to buy, your visitor is going to go elsewhere. At Arcalea, we offer content that will delight your customer, engaging and retaining their attention. Their experience with your website will feel positive, and they will be more likely to make a purchase – and to come back, the next time they need what you offer.EO and SEM, you're sure to bring in quite a few.

Display Advertising

We offer individual display marketing strategies and you get brand exposure, engagement and conversions. We can successfully manage both direct response campaign and brand awareness campaign.

Content Strategy

The management arm of any content marketing campaign, content strategy involves the creation and distribution of content which is specifically designed to go together. With everything being administered from the same marketers, your strategy avoids redundancy, overlap, and inconsistency.

Blog Posts

Blog posts offer you so much value. They offer you ample content by which to promote your brand through informative and authoritative posts, emphasizing your website's relevancy to your industry. They also work towards Web optimization, by providing additional ranking pages beyond the maximum total to which a search engine crawler normally pays attention.

Industry News

Industry news can be a great way to establish the brand as a thought leader in any space. With so many consumers of information, the brands who actively contribute to the dialog in their industry online, immediately places them in the top 10%. Layer on top a consistent, omni-channel content strategy, and the brand begins to benefit from network effects of publishing. Industry news can be in the form of blogs, white papers, press releases, and a host of other channels, all geared to raise the profile of the brand to constituents and core audiences. 

Vertical Placement

Vertical placement is an advertising strategy that works to boost the amount of interest in your industry and brand, prior to drawing traffic to your site. It does this through cooperation between multiple agencies involved in a given industry's production and distribution networks, creating an overall ad campaign that is greater than the sum of its parts. 

White Papers

We offer individual display marketing strategies and you get brand exposure, engagement and conversions. We can successfully manage both direct response campaign and brand awareness campaign.

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What is content, and how does it help me?

“Content” is the word that is used to describe the material on your website – from your corporate logo, to the subject headings at the beginning of each paragraph, to the infographic you've placed on your product pages describing how the items you sell are to be maintained. The word also applies to advanced multimedia, such as interactive videos and other displays – which invite the customer to get involved with the website. By encouraging a visitor to spend time on your site, and providing them with something of value in return for doing so, you make it more likely that they will become a customer – also, that they will return to your site, whenever they need to make another purchase.

How does specifically local content marketing help my Charlotte business?

SEM will have a certain effect on its own; in fact, it takes effect more quickly than any other overall digital marketing strategy. One of its components, pay-per-click advertising, can potentially have a measurable effect on your web traffic within minutes of it being executed, and the other forms of marketing involved in SEM are similarly, if slightly less dramatically fast-acting. The problem with using SEM by itself, however, is that it is a direct trade-off: SEM is expensive, and its effects – while quick – are also quick to fade away once the money stops flowing in. For best results, SEM needs to be paired with a strong SEO campaign, which can use the boost provided by your SEM to “springboard” into a higher level of gradual, sustainable growth.

What is the difference between content marketing and pay-per-click advertising?

Pay-per-click advertising can make use of content, as do all forms of advertising in which you might engage. However, the overall thrust of PPC ads is that they contribute a short-term burst of additional Web traffic to your website. Once those people arrive, they're going to want to see something that makes their visit worthwhile. That's where content comes in; it provides your visitors with the level of informative and engaging content that is necessary, in this day and age, to turn visitors into customers.

What's a fair price for content; how much should I be charging?

Nothing. In order to function effectively in its designated role, content needs to be readily accessible and indexed by search engines – which it can't be, if it's hidden behind a purchase barrier. In addition, there's that designated role itself – to encourage people to pay you for your product. If your content costs money, you're going to need something else to encourage customers to buy it first, whereupon it's going to try to convince them to spend more money on that which your website actually exists to sell. This kind of arrangement seldom works, and it tends to drive prospective customers away more than it does retain them.