At our Chicago-based Arcalea offices, we offer a broad range of digital marketing services. Our goal is to improve your passive web traffic, boost your
customer conversion rate, and increase your bottom line. Our overall approach is rooted in inbound marketing, which represents a fundamental shift in marketing philosophy, made possible by the new technologies of the digital age: at Arcalea, we're all about using the latest tools and software available. Our philosophy is simple: the focus
is placed on the needs of your buyers, and not on the convenience of the marketer. No longer a captive audience, today's savvy buyer needs to be delighted
– rather than simply being “targeted” by a cold sales methodology. That kind of individual “have I got a deal for you!” will not provide the level of
results that you require.
Search Engine Marketing
SEM combines search engine optimization with paid search options and traditional ads. It serves to boost your web presence, increase brand awareness, and foster a sense of your authority within your industry.
Pay Per Click
With PPC advertising, you can purchase traffic directly through major search engines for a quick boost to your bottom line. It's a short-term strategy, which helps to kickstart other, passive methods of generating long-term passive revenue streams.
Social Media Marketing
Through social media, you can have your buyers do your selling for you. In addition, social media content dramatically increases the perception of your
authority within your niche.
We don't employ a lot of traditional techniques in our efforts. Instead, the focus is placed on providing informative and entertaining content – content
which captures and retains your buyers' attention. Through the enticement of valuable content, the
modern buyer will determine what they want through their own efforts. They will follow the content like a trail of breadcrumbs... right to your product or
service. The result is traffic, consisting of people who already know that they want what you have – and who are willing to pay to acquire it. Through the
use of tools such as search engine marketing, pay-per-click advertisements, and social media marketing, we can ensure that your customers keep coming back.
Connect with our team in Chicago
Let us help you get your business online and grow it with passion!
-"We couldn't know the impact working with Arcalea would eventually have on our business: it has meant a world of difference. After only four months, our business changed nearly 300%, and for services business that IS everything! They know the industry and now, are our strategic partner for Search marketing moving forward."
- "Arcalea has revolutionized how we view our business and our approach to marketing online. Arcalea has helped us usher in a new era in digital marketing - the era of data intelligence."
- "I had a web site for our interior design business - the only thing it was missing was visitors! I knew I had to do something major to start getting found online, and lucky for me, I found the answer to all my marketing needs in Arcalea. They delivered a powerful campaign and I'm very happy with the outcome that resulted. Highly recommended!"
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Thanks - Team Arcalea
How does Arcalea's marketing strategy work?
Ours is a four step approach; first, we attract prospective clients, convincing them to visit your website. We do this by ensuring that your online
presence is optimized to receive web traffic. Our software can help us to identify the most important keywords for your niche, enhance your organic search
results, and find locations elsewhere online to host backlinks to your website. The next step is to convert a visitor. We do this through the employment of
techniques, such as social media marketing, which effectively bolster your company's reputation as an authority within your niche. After that, we close the
sale; through effective content and strategy, we provide your prospective customer with an experience designed to be both informative and entertaining –
convincing them to shop with you, and not with your competitor. Altogether, this contributes to the fourth step: delighting your customer. We collect
feedback, and monitor their behavior – on and off your website – to identify and eliminate any aspects of your customers' experience which show themselves
to be confusing or problematic.
Arcalea's inbound marketing approach appears to involve several techniques which already have their own individual followings. Isn’t it a little redundant?
It isn't redundant; it's thorough. Ours is an overall advertising strategy – a plan which consists of multiple techniques, some of which have areas of
overlap. Social media and search engine optimization serve to guide targeted traffic to your website. Search engine marketing and PPC advertising enhance
your passive web traffic with short, powerful boosts. Content strategy helps to ensure that, once they've found you online, your customers return time and
again – whenever they need more of what you have to sell to them. The impression being made is a powerful one: that your website is valuable, and that time
put into patronizing your services is well-spent... not just for the purchase being made, but for the experience. There's a reason for why we use
terminology like “convert” and “delight” so frequently with regards to your customers' impressions: we want them to come away happy. Not just with
your website, or with their purchase, but honestly feeling as though their lives (at least for the moment) are better for having shopped with you.